Venus et Fleur Founder Seema Bansal Chadha on Protecting Your Customer

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 24 July 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Seema Bansal Chadha was in her early twenties, she was in a very new, long distance relationship with a guy named Sunny. In classic LDR-status, he sent her flowers for Valentine's Day. It was supposed to be a romantic gesture, but the flowers arrived wilted. NBD though. The flop would lead Seema to move to New York to be with Sunny…and to co-found Venus et Fleur with him too. In this episode of 9 to 5ish, Seema shares: Why her father’s lighting and plumbing store informed her own entrepreneurship How she rationalized starting a biz with her boyfriend of less than a year The moment Venus et Fleur blew up (shout out to the Kardashians) How the hustle of the early days compares to the hustle now Why protecting your existing customers sometimes outweighs trying to attract new ones

Transcript

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0:00.0	A friend of mine is there helping me and she's scrolling through Instagram and she's like
0:05.7	Sima.
0:06.7	Chloe Kardashian just posted. A few minutes later, Courtney posts. Our follower account just kept going. The phone started bringing, the email
0:15.9	started pouring in and like we're like screaming.
0:19.7	I'm Carly Zakin and I'm Danielle Weisberg. Welcome to 9-to-5-ish with the skin.
0:25.3	We've run into so many questions over the years and had so many moments where we needed
0:31.0	advice and we got it from women who'd been there.
0:35.2	And that's what we're bringing you with this show.
0:37.4	Each week we're helping you get what you want out of your career by talking to the smartest
0:41.6	leaders we know.
0:42.8	Because we know your work life is a lot more than 9 to 5.
0:47.4	All right, let's get into it.
0:51.6	Hi everyone.
0:52.4	Today our guest is Sima Bancel Chata, the co-founder of the luxury
0:56.7	floral company, Vina Se Flour. When Sima was in her early 20s she was dating a very new long-distance boyfriend named
1:04.4	sunny early in their relationship sunny sent her flowers for Valentine's Day but the
1:10.0	flowers she received were simply put not it. They did not look anything like the
1:16.0	flower sunny ordered. The wilted flowers might have soured the Valentine's
1:20.6	day vibe but they also sparked an idea in the couple.
1:24.0	Sima and Sunny set out to create a flower company that owned the whole process
1:28.9	from sourcing the flowers to arranging and shipping them.
1:32.1	After less than a year of dating, to arranging and shipping them.
	...

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