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Okay, so I've wanted new boots for a few years, but I've never found any of that I was really

enthusiastic about, You know,

boots that don't look bulky or dorky. But one day, I was scrolling through Instagram and I was

served an ad for these beautiful blue boots. Like, love at first sight. I went to the company's

website. I bookmarked the page. And then a week or two still thinking about them.

I finally put them in my cart, paid $90, had them shipped to me.

And I think they're perfect. Like, they fit great. They look great. I guess we'll see how long they last.

Little did I know. All I had to do was show

Instagram everything I liked for the past few years and give data about my age, gender, and

location to find the boots of my dreams. Hello! And welcome to Why'd You Push That Button,

a show where Caitlin Tiffany, hi, and Ashley Carmen, that's me, talk about all the

choices technology forces us to make. Congrats, we're in week two of the Instagram mini-series.

I don't think we left you with a cliffhanger last time, but you made it back. We're so thrilled to have you. This week,

we are talking about why people buy things on Instagram. Why do you buy stuff?

I mean, this seems like an obvious question, but I think for a long time, people had this

reaction to online advertisements where they're like, why are these things so dumb? Why are they horrible?

...