Hello and welcome. My name is Gino Barbara, one of the co-founders of Jake and Gino.

And in this how to video, I'm going to be discussing what is PPU, which we refer to as profit

per unit and other important metrics in multifamily. So if you want to learn about the important

metrics that you should be following or at least really discussing or even thinking about or measuring

in your portfolio, listen on. But before I start, I want you to subscribe to the Jake and Gino

channel on our YouTube page because every week we release premium content. We have our

Monday masterclasses every Monday with the Jake and

Gino community. If you subscribe to the YouTube page, you'll be getting these recordings.

They're our long lessons that we have with our students. We typically bring on experts,

such as cost segregation experts, syndication attorney experts, experts in the multifamily. It's

behind the curtain and students ask us

questions as well. So if you want that preem content, what I want you to do is subscribe to the

channel. Now, what is PPU? Very few people have even heard of the acronym and even less actually use it.

I would love it if you had a chance in the next few days to go to the Jake and Gino

channel and on our podcast, look up Frank Gelinelli. Now, Frank Gelinelli has been doing multifamily

and he's been teaching it for years. He's probably in his late 70s. He's one of the original,

I mean, guys who put out content and his books, I mean me, early on, completely changed the way I looked at real estate.

It was really numbers driven.

I mean, he talked about cap rates, cash on cash, debt coverage ratios, loss to lease, all of the formulas.

I really learned a lot of stuff with Frank Lonelli.

And he was on our podcast,

and we'd mentioned PPU, which is profit per unit. And he was a little, I don't want to say

...