4.6 • 6K Ratings
🗓️ 11 April 2025
⏱️ 24 minutes
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0:00.0 | Over the past few months, gamers have been anxiously awaiting an important new release, |
0:10.4 | the Nintendo Switch 2. |
0:12.9 | For months, there's been leaks from different suppliers. |
0:17.1 | Case manufacturers saying, oh, it's coming, it's coming. |
0:19.7 | And, you know, there's sort of this fever pitch of people getting excited for the release. |
0:25.0 | That's Jason Kebler, a co-founder of 4-4 Media who wrote about the Switch 2. |
0:30.4 | Last Wednesday, the very same day that President Trump announced his slew of tariffs, |
0:35.6 | Nintendo made it official. |
0:38.2 | And on Liberation Day, last week, Nintendo officially announced the device in the morning |
0:45.2 | and said it was going to cost $449, and that pre-orders for the Switch to were going to start |
0:52.9 | on April 9th. |
0:54.6 | Gamers were psyched, but they didn't love the price tech. |
0:58.4 | And so there was this huge mix of excitement that this thing was finally real and that it's coming soon. |
1:06.1 | And at the same time, I think people were a little upset about the price because the original switch, I believe, was $299, and the announced price for this was $449. |
1:15.9 | And so people were saying, oh, well, this is already more expensive than we were expecting. |
1:21.4 | And they let the company know. |
1:23.8 | Nintendo did like a live stream a few hours after the initial announcement and all of the live chat comments were like, lower the price, lower the price, it's too expensive. |
1:35.5 | Even if you're not a gamer, it's worth paying attention to the story of the Switch 2 because it's a fascinating case study and how tariff policy changes what we buy and how it's made. |
1:48.7 | Nintendo, which is a Japanese company, manufactured most of the Switch 1s in China. And there was |
1:56.4 | reporting ahead of the announcement that a lot of the manufacturing had been moved to Vietnam and Cambodia, |
2:02.2 | in part because Nintendo anticipated big tariffs on China. |
2:07.3 | And then, you know, hours after it was announced, these massive tariffs were announced on Vietnam and Cambodia. |
... |
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