What's the Real Value of a Personal Brand?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 January 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the services industry. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value of Personal Branding (07:53) AI's Impact on Industries (09:47) Lessons from Bed Bugs (12:08) The Future of AI and Search Engines (18:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	You have a topic here on what's the real value of a personal brand?
0:02.5	Because you kind of talked about it.
0:03.6	Should we go on that one?
0:05.2	Yeah.
0:06.2	You and I have both done quite a bit through personal branding.
0:10.4	I just got off the phone with Marina who handles all my speaking stuff.
0:14.4	We ended 2024 exactly with 125 inquiries.
0:19.7	December was 11.
0:22.3	Shockingly, we thought it was going to be lower.
0:27.7	We're averaging around 10.4 a month, somewhere around there. But I thought December would have been lower because it's a holiday season. And I'm not saying all of those inquiries were really
0:32.9	amazing, where people were willing to offer me a lot of money. Some expected to speak.
0:36.1	These are RIPs? Oh, these are speaking.
0:37.8	Speaking engagements, right?
0:40.6	And she asked, what's the goal for 2025?
0:44.0	And I said, I want a 40 to 50% increase.
0:47.9	I don't know if we'll get that.
0:49.0	And keep in mind, you and already have discussed it.
0:50.9	I'm speaking less this year.
0:52.0	You are too, right?
0:53.0	Yeah.
0:53.0	Stastically. Wait, how does that work? We're switching them to online.
0:58.0	Oh, okay. Got it. So a lot of people are accepting it. Yeah. So I will go. Also, you appear at the
	...

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