It becomes very dissatisfying because your team gets burnt out because they're like, I feel like all we're doing is onboarding new customers all the time.

And they're just walking out the backdoor between three and four months later.

And if you're listening to this and being like, oh my God, this is my life.

It's probably because the model you have, the services you deliver and the prices that you charge do not match the avatar that you are selling to.

Does your model match your avatar? That's what I want to talk about on today's episode of the game.

I have been doing these deep dives into kind of like growth sins. And obviously I talk to a lot of business owners on a regular

basis. And there are very common themes that come up for why there might be, let's call it,

structural difficulties to growing the business. And there are a lot of different, you know,

forms of this. But today I want to talk about this one because I think it affects, you know, a lot of small businesses, which is that the business has trouble scaling because

you sell the wrong type of service to the wrong type of avatar. And this often comes up

when you want to do everything for everyone. And this isn't a, you know, you need to be narrow

on your avatar, which I

cover at length in other podcasts. But this is more a difficulty with how you deliver times how you

price, times how many people you have to do it for. All right. So let me, let me explain. So if you have a

low end customer, so let's call it prosumers or small business

owners as a customer, for example, that's going to be a VSMB, so very small business owner.

And the problem with VSMBs is that they have inherent volatility, meaning because they are

small, they will go up and down on a regular basis.

They have good months and bad months. And on bad months, they will take a real hard look at their

expenses, sometimes including your business, and decide to cut. Right. And the same thing happens

on the business consumer business. But the issue is that most of these businesses who sell to these customers would be significantly

better served.

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