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Hidden Brain

When to Eat the Marshmallow

Hidden Brain

Hidden Brain Media

Arts, Science, Performing Arts, Social Sciences

4.640.4K Ratings

🗓️ 19 June 2023

⏱️ 52 minutes

🧾️ Download transcript

Summary

Think about the last time you resisted watching yet another episode of your favorite TV show, or decided not to have a second piece of cake at a friend's birthday party. In many societies, self-discipline is seen as an invaluable trait. But we often overlook what makes it possible to hold back in those moments of temptation. This week, psychologist Celeste Kidd offers a new way to think about self-control. Then, we talk with researcher Jacqueline Rifkin about how to find the right balance between indulgence and restraint.

Transcript

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0:00.0

This is Hidden Brain, I'm Shankar Vedanta.

0:03.0

In the classic children's film,

0:05.0

Willy Wonka and the Chocolate Factory,

0:07.0

a group of children win a private tour of a whimsical candy-making plant.

0:12.0

There are massive gummy bears hanging from the... whimsical candy-making plant.

0:16.0

There are massive gummy bears hanging from the branches of trees and larger-than-life mushrooms stuffed with whipped cream.

0:20.0

The centerpiece is a decadent river of chocolate.

0:24.0

A chocolate river.

0:26.0

That's the most fantastic thing I've ever seen.

0:29.0

Ten thousand gallons an hour.

0:31.0

The children's eyes grow wide, their appetites are even bigger. So many

0:36.8

temptations are within easy reach. The kids become greedy and self-indulgent.

0:43.0

Hey, she's got two.

0:44.3

I want another one.

0:45.3

Stop squarking, you twill.

0:46.7

Everybody has had one, and one is enough for anybody.

0:50.6

Now come along.

0:52.2

Yielding to temptation comes at a cost. One of the children falls down a

0:56.9

trash chute. One turns into a blueberry. Another is carried away in the

1:02.1

chocolate river.

1:03.0

He can't swim.

1:04.0

There's no better time to learn.

...

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