Who Owns Taco Tuesday?

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.2 • 5.3K Ratings

🗓️ 27 June 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In May, Taco Bell filed a petition with the U.S. Patent and Trademark Office, claiming that ‘Taco Tuesday’ is a common phrase and that any restaurant should be able to use it. The trademark owners—Taco John’s and Gregory’s Restaurant & Bar— have both moved to fight back in court to protect their exclusive rights. WSJ’s Joseph De Avila breaks down the clash of the taco titans. Further Reading: - The Battle for Taco Tuesday Gets Heated - The Long Fight Over ‘Taco Tuesday’ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's a Tuesday night at Gregory's restaurant and bar on the Jersey Shore and that means
0:13.7	one thing.
0:15.1	It's Taco Tuesday.
0:20.1	Last week our producer Rachel Humphries was there.
0:23.0	She had a crunchy, fresh taco, a warm ground beef, fresh cheese.
0:30.4	Thank you.
0:32.2	And she wasn't the only one eating two tacos for 250.
0:35.8	There was Viviani Repichi.
0:37.1	They're perfect.
0:38.1	They're just the amount of perfect of heat.
0:40.1	They're not like too much.
0:42.1	They're just perfect.
0:43.1	And Carol Baglio.
0:44.6	We come every week.
0:45.6	You come every week.
0:46.6	Okay, why do you come every week?
0:48.2	Because we love the tacos.
0:51.4	How long have you been coming here for?
0:54.8	Well, I guess since about 2003.
0:57.4	That's a long time.
1:03.0	Gregory's has been hosting Taco Tuesday since 1979.
1:07.2	It's been such a success that the bar's owner trademarked the phrase.
	...

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