4.8 • 31.1K Ratings
🗓️ 19 November 2018
⏱️ 47 minutes
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0:00.0 | Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music. |
0:07.0 | Download the app today. |
0:09.0 | New Year's is here, and with it brings the possibility of change. |
0:13.0 | As one behavioral scientist put it, first starts are really powerful. |
0:17.0 | So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small. |
0:24.0 | Listen to the LifeKit podcast from NPR. |
0:27.0 | Hey everyone, so it's Thanksgiving week, and at some point some of you might be killing time in a long line at the grocery store. |
0:35.0 | So we figured it was the perfect moment to rerun the story of how one grocery store in particular got started. |
0:42.0 | This episode first ran back in May of last year. |
0:45.0 | Oh, and one more thing. |
0:47.0 | On Thanksgiving Day, this Thursday, we're going to be posting another interview from the how I built the summit in San Francisco. |
0:54.0 | It's my live conversation with Adam Lowry and Eric Ryan of Method, and they're going to be talking about the chemistry of partnerships. |
1:02.0 | Okay, here's the show. |
1:07.0 | Venture Capitalists are like hitchhikers with credit cards, and as long as you take them to where they want to go, they will help you pay for the gas. |
1:15.0 | But if you don't take them where they want to go, they will try to hijack the car and throw you out on the side of the road. |
1:23.0 | So I did not trust the VCs. I liked them. I didn't trust them. I did not want them to take control of the company. |
1:29.0 | So I thought, we're going to go public, and then we're going to get the hitchhikers out of the car. |
1:38.0 | From NPR, it's how I built this. A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. |
1:47.0 | I'm Guy Raaz, and on today's show, How Life in a Vegetarian Commun inspired John Mackey to start Whole Foods and with it, an organic food revolution that changed the way Americans shop for groceries. |
2:03.0 | If you happen to step into an organic food co-op in the 60s or 70s, you would probably walk past aisles and aisles of bulk bins full of beans and brown rice and dried fruit. |
2:21.0 | There were no big brands, no stony field farms or nature's path, no amies or anis, and the people who shop in these stores, they were among a teeny tiny handful of Americans who even knew what quinoa or kale were. |
2:35.0 | And they were mostly counter-culture types, hippies, back-to-nature folks, my mom, and yet all of these people were at the leading edge of a food revolution that would start to sweep the country in the 1990s. |
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