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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here, and before the show begins, I'm super excited to tell you about a project I've been working on.

It's a new Kids podcast about science and discovery, and it's called Wow in the World.

And it marks the first time an NPR's 47-year history that we're launching a program, especially for kids.

So if you know a kid between the ages of 5 and 10 who is curious about the world, check out Wow in the World.

You can search for it and subscribe at Apple Podcasts or by visiting npr.org slash Wow.

Just a quick note to tell you that this episode of How I Built This is about Whole Foods, they are a financial supporter of NPR.

But we thought the story of how the company came to be was so interesting that we wanted to tell it to you anyway.

So here it is.

Venture capitalists are like hitchhikers with credit cards, and as long as you take them to where they want to go, they will help you pay for the gas.

But if you don't take them where they want to go, they will try to hijack the car and throw you out on the side of the road.

So I did not trust the VCs, I liked them, I didn't trust them, I did not want them to take control of the company.

So I thought, we're going to go public, and then we're going to get the hitchhikers out of the car.

From NPR, it's How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz, and on today's show, How Life in a Vegetarian Commun inspired John Mackie to start Whole Foods and with it, an organic food revolution that changed the way Americans shopped for groceries.

If you happen to step into an organic food co-op in the 60s or the 70s, you would probably walk past ills and ills of bulk bins full of beans and brown rice and dried fruit.

There were no big brands, no stone-y field farms, or nature's path, no amies or anis, and the people who shopped in these stores, they were among a teeny tiny handful of Americans who even knew what quinoa or kale were.

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