Why do you post on fake holidays?

Why'd You Push That Button?

Vox Media Podcast Network

Society & Culture, Arts, Technology, Design

4.4 • 683 Ratings

🗓️ 26 December 2018

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Verge’s Why’d You Push That Button squad is in the holiday spirit, so in this week’s episode, hosts Ashley Carman and Kaitlyn Tiffany discuss hashtag holidays. You might not know the term, but you definitely know the phenomenon. Maybe you’ve seen people participate in #NationalSiblingsDay, or #WorldNutellaDay, or maybe even #NationalBoyfriendDay. Why do people post, and why do they use those hashtags? Also, who invents these holidays? Kaitlyn and Ashley chat with one of their producers, Bridget Armstrong, and her family to get their take on hashtag holidays and their Facebook posts about them. Then they talk with Lizz Kannenberg, the director of brand strategy at Sprout Social, about brands’ role in these holidays. Copywriters are infusing holidays into our lexicon with no one to stop them! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	You guys know we can't resist a national food day.
0:02.0	Today is National Hot Dog Day.
0:04.0	National Oreo Day.
0:06.0	World Nutella Day.
0:07.0	National Siblings Day.
0:09.0	Saturday is National Coffee Day.
0:11.0	If you've been on social media, you may have seen this today.
0:13.0	This is National Puppy Day.
0:15.0	This is Brodie.
0:16.0	And lots of places are offering deals in honor of National Coffee Day tomorrow. Krispy Cream giving away free cups of coffee.
0:22.0	It's also National Selfie Day.
0:23.9	We're going to post a little selfie on our Facebook pages.
0:26.3	Everybody has a day.
0:27.2	It's National Donut Day.
0:28.5	So I should say Happy National Donut Day.
0:30.4	And it's National Sock Puppet Day on Friday.
0:33.7	That's right.
0:34.2	I'm so excited.
0:34.9	Are you?
0:35.6	Hello. And welcome to Why'd You Push That Button, a show where
0:39.2	Caitlin Tiffany. Hello. And Ashley Carmen, that's me, talk about all the decisions. Technology
0:45.1	forces us to make. Welcome. Happy holidays. This week, we're talking about holidays. Oh my gosh. Did we do this
	...

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