Why do you promote your tweets?

Why'd You Push That Button?

Vox Media Podcast Network

Society & Culture, Arts, Technology, Design

4.4 • 683 Ratings

🗓️ 22 May 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Promoting a tweet has been a tool for brands, influencers, and entrepreneurs to spread their message, but why do regular users promote their tweets? Ashley Carman of The Verge and Kaitlyn Tiffany of The Goods by Vox talk to Twitter users, an engagement editor, and an expert on personal branding to find answers. Kaitlyn also sacrifices her vanity and promotes her own tweet. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Are you familiar with promoted tweets?
0:02.7	Yes, I'm familiar with promoted tweets.
0:04.8	I see a lot of weird ones in my Twitter timeline.
0:07.3	The whole promoted tweets thing seems sort of wild to me.
0:10.1	It's like, well, I don't know who this person is.
0:11.4	I don't care.
0:12.0	I just see promoted a nice girl past.
0:13.7	I typically don't even notice that they're promoted at first.
0:16.0	Why are you sponsoring your posts?
0:17.6	Like, do you have something to sell me? No, you want more likes on this photo.
0:21.2	Twitter promoted this tweet that says, who remembers these? And it's a picture of an etch-a-sketch.
0:26.3	I'm starting to think my wife will never let me have a goat farm. But I only got 18
0:30.3	likes. This guy paid 50 bucks to get 18 likes, 10 comments, zero retweets.
0:36.1	Hello, and welcome to Why'd You Push That Button, a show where Ashley Carmen, that's me and Caitlin Tiffany.
0:44.1	Hello.
0:44.7	Examine all the choices technology forces us to make.
0:49.0	Today, we are talking about promoted tweets.
0:54.4	Yes.
0:54.9	Ashley is saying that with like maybe a slight snark tinge to her voice.
0:59.5	This is pure honesty and true enthusiasm.
1:04.5	Well, promoted tweets are a passion subject of mine.
1:07.0	So that's why we're doing this episode.
	...

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