Why Has Advertising Become Political? - Rory Sutherland

TRIGGERnometry

Konstantin Kisin & Francis Foster

News, Politics, Society & Culture

4.6 • 2.6K Ratings

🗓️ 12 March 2025

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rory Sutherland is a British advertising executive and is the Vice Chairman of the Ogilvy & Mather group of companies. SPONSOR. Augusta Precious Metals: our trusted gold IRA partners. Click to learn more: https://learn.augustapreciousmetals.com/trigger SPONSOR. Stash. Go to https://get.stash.com/trigger to see how you can receive $25 towards your first stock purchase. Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://www.triggerpod.co.uk/shop/ Advertise on TRIGGERnometry: [email protected] Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. 00:00 Introduction 05:00 Bud Light 12:24 Brands Pushing Agendas On Social Issues 16:02 The Jaguar Rebrand 28:57 The Explore-Exploit Trade-Off 36:53 Moralistic Lecturing From Companies 52:51 Getting The Media We Deserve 57:54 Rory's Thoughts On Political Marketing And PR Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Democrats in the United States are the biggest sort of marketing up. You can possibly imagine.
0:06.0	Why do you say that?
0:07.0	I think I know what you mean.
0:08.0	But remember, Americans are very weird.
0:10.0	Americans are very absolutely sorry.
0:13.0	But they don't in too many Germans.
0:16.0	If they want to walk around with their sh**es out, it's, you know, and there were children on the beach, and no longer you're going to be a shit.
0:22.0	Basically, what you do to construct a farmer's market is you take a Tesco Metro and you make it really shit.
0:27.2	People love the fucking things.
0:29.0	The country's gone to the dogs and look at a...
0:32.1	Let's say you were an advisor to the Conservative Party.
0:35.5	You can't...
0:36.1	You know.
0:40.0	Look at that.
0:41.6	In Italy, you can't get a... You go to a motorway service station.
0:43.0	The coffee's fantastic.
0:44.4	You go to France.
0:45.6	It's everywhere.
0:46.5	I have no idea what's going on.
0:47.7	Roy, we've got to wrap up.
0:51.1	Delete me makes it easy, quick and safe
0:53.4	to remove your personal data online at a time when surveillance and data breaches are common enough to make everyone vulnerable.
	...

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