Why Is ASICS So Popular Right Now?

The Complex Sneakers Podcast

Complex

Society & Culture

4.8 • 1.3K Ratings

🗓️ 28 February 2025

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

ASICS’ sportstyle sneakers, including runners like the Gel 1130 and the Kayano 14, have been on a tear for the last couple of years. Where did the hype around these Y2K running sneakers come from? Who is buying all the Asics? And how did we get to a world where resellers are flipping the shoes? On this episode of the Complex Sneakers Podcast, Brian Nadav, owner of Philly sneaker boutique Lapstone & Hammer and a lifelong sneaker retailer, breaks down the ASICS momentum. Also on this episode: co hosts Joe La Puma, Brendan Dunne, and Matt Welty talk about the hype around the “Galaxy” Foamposite retro, Undefeated’s next Spiridon, and the brazen Air Jordan train heists happening in the middle of the desert.

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Transcript

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0:00.0	What's up everybody?
0:03.9	It's Joe Lupu.
0:05.0	You were listening.
0:06.0	You were watching the Complex Sneakers podcast.
0:08.0	Hey, we're back.
0:10.0	No flip-flopping.
0:11.0	You see the signage behind my two guys.
0:14.0	Podcasts.
0:15.0	Oh, my goodness.
0:16.0	To my right, Mr. Matt Welty.
0:18.0	Hey, never left, but we're back again. To my left, Mr. Brendan Dunn. Hi, never left, but we're back again.
0:23.3	To my left, Mr. Brendan Dunn.
0:23.9	Hi, hello.
0:24.6	How are we doing?
0:26.1	Yeah, very important announcement.
0:28.7	Very important to set the tone right away.
0:32.9	The powers to be have decided, and us along with him, that this is now, once again,
0:35.7	the complex sneakers, drum roll, please, wait for it.
0:36.6	Podcast.
0:39.9	Someone flying some applause some genius so if you've been listening to this show for a long time you remember in its earliest form excuse me
0:44.0	to this podcast for a long time thank you wealthy for correcting me that we were first introduced
0:48.1	as the podcast because it's always been a podcast and there's video and his audio and somewhere along
	...

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