Why Is Nike Retroing Its Most Expensive Grail Sneakers?

The Complex Sneakers Podcast

Complex

Society & Culture

4.8 • 1.3K Ratings

🗓️ 12 July 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Wu-Tang x Nike Dunks are releasing for the first time ever. The “Galaxy” Foamposites are coming back. It even looks like the Undefeated x Air Jordan 4 grails are retroing next year. Why is Nike scrambling to drop so much heat? And should the brand show any restraint when it comes to bringing sneakers back out? Should certain sneakers remain in the vault? Co-hosts Joe La Puma, Brendan Dunne, and Matt Welty discuss these questions in this latest episode, and try to situate the decisions with respect to Nike’s current financial woes. Also, the trio talk “Pink Diamond” SB Dunks and pays tribute to the late reseller Upscale Cracc.

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Transcript

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0:00.0	What's up everybody? It's Joel Upuma you were listening. You're watching the
0:05.2	complex sneaker show. As always I'm joined by my two co-host, my two friends
0:10.9	to my right, Mr. Matt Welty.
0:14.0	I'm here, but welcome back to this guy, right?
0:17.0	Stepping on my intro, Mr. Brendan Dunn is always to my left.
0:21.0	I know, I know.
0:22.0	What do you mean stepping?
0:23.3	I'm kidding.
0:24.6	My intro, but it's okay.
0:26.2	We're here.
0:27.2	What's up?
0:28.2	A lot of stuff to get to this week.
0:30.5	You're back from London.
0:31.8	I'm here. I'm back. A bunch of Nike sneakers are coming back.
0:35.0	Nike's bringing everything back. We want to discuss the merits of that, what it means for their business, why they're doing it, why they should do it.
0:41.0	Why they shouldn't do it, Wu Tangs, Undeated Jordan Fours.
0:44.0	Nicky Diamond, previewed a new dunk that may be old, that may never come out,
0:50.0	but definitely got my ears parked a little bit.
0:52.0	I saw a sneaker recently that got me really excited.
0:54.6	Oh.
0:55.4	Didn't sound excited, but I'm glad you're excited.
0:57.9	Also, it's important pay tribute to Upscale Crack
	...

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