Why Tim Cook Is Putting AI in the Backseat With the Apple Vision Pro

Inside the Hive

Vanity Fair

News

4.2 • 1.5K Ratings

🗓️ 8 February 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Host Brian Stelter chats with special Vanity Fair correspondent Nick Bilton about the Apple Vision Pro, which hit shelves last week, as well as his sit-down with CEO Tim Cook at the company headquarters. They discuss how the long-awaited product is the future of spatial computing, why Cook isn't betting so big on AI, and whether augmented reality can really enhance the human experience in the years to come.

Transcript

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0:00.0	Hi, it's Radika Jones, editor-in-chief of Vanity Fair.
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0:43.0	What did it feel like the first time you put on the Apple Vision Pro?
0:52.0	I think that the the moment that was more
0:57.6	amazing and terrifying to me wasn't the first time I put it on. It was when I first took it off. I had been in this incredibly
1:06.3	immersive, unbelievable layer of technology over reality and when I took it off the world felt completely flat.
1:15.0	That is Nick Milton, special correspondent for Vanity Fair and the original
1:20.0	O.G. host of Inside the Hive. His newest feature for the magazine is titled
1:25.0	Why Tim Cook is Going All In on the Apple Vision Pro. And I'm Brian Selter.
1:30.4	Welcome to Vanity Fair's Inside the Hive, where today we are going inside a And talking about where these new technologies are taking the media industry and all of us as consumers.
1:47.0	So I think most people have not yet tried Apple Vision Pro, but Nick, you and I have, you've spent a lot of time with it, you have one right by your computer there.
1:56.0	Why did you spend time writing about this, interviewing Tim Cook, explaining the future to us, why was the Apple Vision Pro worthy of that attention for you?
2:06.2	Well, I should probably start by saying it originally was not.
2:09.8	So I have been a tech reporter for 20 years.
2:13.2	You and I used to work together at the New York Times.
2:16.3	And we wrote a couple of stories together where media and tech collided before they permanently collided, which is what they've done now.
	...

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