Cayla Craft shares her insights on how she consistently garners one million impressions on her Instagram account every month. Despite losing followers, she emphasizes that she has gained more targeted and engaged followers. She highlights the importance of creating content that resonates with one's audience and staying authentic. Cayla discusses the significance of understanding Instagram's algorithms and using them to one's advantage by creating engaging stories and posts. She also touches upon the value of diversifying content to include personal aspects of life, such as marriage and parenting, which helps in building a deeper connection with followers. Additionally, Cayla promotes her Game Changers coaching program, which focuses on the business side of coaching and acquiring high-ticket clients. Throughout the podcast, she encourages listeners to have a positive mindset and believe in their ability to succeed on social media.

Key Moments:

00:00:00 - Introduction

• "And I'm like, dude, like if you see me doing something like, I don't care if I'm just like sitting down, eating bonbons, reading a book, will you take a video of me?"

00:03:12 - Starting with Game Changers

• "Let's talk about how I'm gaining a million impressions every single month. And my next episode will actually be on how to convert those into clients."

00:03:33 - Importance of Relationship with Instagram

• "If you have a, annoyed, frustrated relationship with Instagram, Instagram is going to have an annoyed, frustrated relationship with you because you're not wanting you're not giving it what it wants."

00:04:06 - Engaging Content Creation

• "They want more people to stay on Instagram. So they want you to create engaging stories and great, engaging post... But here's what I did was I fell in love with it again."

00:04:39 - Making a Positive Impact

• "Not only am I on Instagram because I want to make money, I'm for sure on Instagram because I want to make money. Okay, let's be very clear about that. but I'm also here because I want to leave people better than when they found me."

00:05:03 - Encouraging and Teaching Others

• "And they leave my page and they feel like, wow, I could take on the world. I can have a better marriage. I can have better friendships. Whatever it is that you're you are standing for. You know, on social media, like the fact that you get to impress, the fact that you get to impress upon people your message."

00:06:02 - Content Diversification

• "Here's the second thing is I realized that not every piece of content is going to land with specifically one person."

00:14:40 - Testing Posting Times

• "And I even tested it last week. I said, okay, let's just post in the morning. I just want to see. And that video, we actually ended up up archiving it because it didn't perform well, like at all, like the lowest numbers we've seen in 90 days."

00:15:17 - Engagement Strategy

• "And this is the thing I want you guys to notice before and after posting the real. I take ten minutes and I go and engage with people who have seen my stories or have commented on my last reels that I've done."

00:16:05 - Importance of Authentic Interaction

• "If they have stories on, I'll just watch them. And then if they have something cool that I like, I'm always genuine. If they have something cool that I like in their stories, then I'm going to comment about it."

Links + Resources:

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