Will Packer–I'm Focused

Toure Show

DCP Entertainment

Performing Arts, Arts, Society & Culture

4.8 • 880 Ratings

🗓️ 5 March 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Will Packer is an amazing Hollywood producer who produced Girls Trip, Ride Along, Night School and more. He’s got a new book out, Who Better Than You? We talk about making movies and visualizing the audience he wants to come to his films. Packer also produced the Oscars the year that Will Smith slapped Chris Rock. Amazing convo.  Toure Show Episode 469   Host & Writer: Touré Executive Producers: Ryan Woodhall and Ashley J. Hobbs Associate Producer: Adell Coleman Booker: Rae Holliday Engineer: Desta Wondirad Photographers: Podstream Studios The House: DCP Entertainment Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	As a small business owner, my favourite thing about posting a job on LinkedIn is that when I hit send, I clock out and LinkedIn clocks in.
0:07.0	LinkedIn makes it easy to post your job for free. Get qualified candidates and manage them all in one place.
0:12.9	Plus, LinkedIn extends the reach of your job posts by allowing you to share it with your network.
0:17.7	And hiring managers that add a hiring frame to their LinkedIn profiles
0:21.5	receive two times more qualified applicants. Go to LinkedIn.com slash agree to post your job
0:27.4	for free. Terms and conditions apply. What if your bank did more than just bank? With HSBC Premier,
0:33.7	it's like carrying your own entourage in your wallet. Premier wealth management, check. Premier health perks, all clear.
0:40.6	Premier travel benefits, you're covered. And Premier International Banking, see, we, yo, yeah. In fact, everything's premier when your bank account is.
0:49.5	Search HSBC Premier, HSBC UK, opening up a world of opportunity.
0:59.8	Apply with £100,000 annual income or £100,000 savings or investments with HSBC UK or Premier status abroad.
1:10.5	So one of the things that I do is I actually create a fictional person, a fictional target audience.
1:12.8	Every movie that I do.
1:13.9	One person.
1:14.8	One person.
1:15.7	Oh, tell me.
1:16.6	Oh, who is it?
1:17.7	You see them?
1:19.2	You see their whole life.
1:19.8	Girls trip.
1:21.9	Her name was Sharonda.
1:23.7	She lived in Detroit.
1:25.7	She was a pharmacist.
	...

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