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The Home Service Expert Podcast

Writing Copy That Makes Customers Ready To Buy

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8705 Ratings

🗓️ 9 August 2018

⏱️ 66 minutes

🧾️ Download transcript

Summary

Ben is a renowned Internet marketer and one of the top email marketing specialists in the world today. He has over 15 years of experience doing direct response copywriting for his clients, helping them earn multimillion dollar sales in hypercompetitive markets. In this episode, we talked about email marketing, sales, lead generation...

Transcript

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0:00.0

This is the Home Service Expert podcast with Tommy Mello.

0:03.5

Let's talk about bringing in some more money for your home service business.

0:07.2

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs

0:12.5

and experts in various fields, like marketing, sales, hiring, and leadership to find out

0:18.4

what's really behind their success in business.

0:21.6

Now, your host, the Home Service Millionaire, Tommy Mello.

0:31.2

All right, welcome back.

0:33.1

It's Tommy Mello, the Home Service expert, and I'm here with Ben Settle today.

0:37.3

Ben, tell me a little bit about the last 15 years. Tommy Mello, the home service expert, and I'm here with Ben Settle today.

0:44.1

Ben, tell me a little bit about the last 15 years, where you were, where you got started.

0:46.5

I mean, you've been copyrighting a long time.

0:50.8

Let's just jump into it and tell everybody what you've been through.

1:00.8

Well, I mean, I can't say I've had it really bad compared to anyone else, but, you know, everyone's challenges are relative, right, to whatever they are.

1:08.5

You know, I actually started in business back in 1998, and when I say start in business, I really mean play business.

1:10.3

I wasn't doing actual business. I was sitting there

1:11.1

as an MLM distributor, not knowing what I was doing, fed up with it, really sucked at it, didn't

1:17.6

do much with it, got a lot of debt buying leads and programs and all that, products and all that. But

1:23.2

didn't do anything with it. A couple years later, a few years years later i was uh i got in so much debt

1:29.8

just in making really dumb decisions and from this mLM stuff which i had no business being in

1:36.0

i was living in an office because i couldn't afford a real place to live and so that was all i

1:41.7

could find i wasn't really supposed to be living there I was just kind of

1:45.1

you know I told I'd be there a lot landlord but I go I would go around I would literally go

...

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