Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing craft and creative business.

You can find the episode show notes, your free author blueprint and lots more at thecreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello, creatives.

I'm Joanna Penn, and this is episode number 762 of the podcast, and it is Friday,

the 19th of July, 2024, as I record this.

In today's show, I'm talking to Ros Morris about writing emotion into our books. We discuss why evoking emotion in your reader is so important,

whatever in the genre, and different ways you can do it, how to tap into your authentic emotions,

and also how to write emotions you might never

have experience directly yourself. Plus show don't tell and using a beat sheet to make sure you have

varying emotions. And Roz writes fiction and memoir, so we do talk about narrative nonfiction as well as

fiction. So that's coming up in the interview section.

In Publishing Things.

On the self-publishing advice blog, David Hendrickson has an article on tips for how to get your indie book into schools.

So it needs to be the right book. You need to collect appropriate contact

information and decide on the scale of the market of the schools you want to reach. You need to

make promotional materials and have review copies available. And also think about timings given

the school year and aid groups and how long these things can take. Then start selling

in and repeat. Dave has a book on this as well, How to Get Your Books Into Schools and Double

Your Income with Volume Sales. And he was on this show back in 2018 talking about this,

...