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Brandon Thurston from Ressalonomics is up next and we're going to follow Brandon with John Pollack from Post Wrestling.

Thank you, Ed.

Good afternoon, everyone.

But we can't ignore the math, okay?

We can't ignore the data.

Go on Google Trends, type in your name, then type in mine.

You're a straight line.

I'm a pyramid.

I like the very direct question on that.

Television ratings, downward spiral, fire rates, plummeting.

...