XR with impact: Building experiences that drive business value

Thoughtworks Technology Podcast

Thoughtworks

Careers, Business, 907234, Technology

4.7 • 53 Ratings

🗓️ 24 August 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

XR is a potentially transformative technology, but it needs to be leveraged in a way that drives value. That isn't straightforward — given effective XR initiatives often require significant experimentation and exploration, simply aligning XR with strict organizational goals and aims will often make it harder to achieve success. How can technologists and product leaders get the balance right?

In this episode of the Technology Podcast, Vaibhav Tikekar and Shea Clark-Tieche join hosts Rebecca Parsons and Ken Mugrage to discuss how to use XR effectively, talking through their experiences working with clients in recent years and providing their perspectives on how experimentation and innovation can be brought in alignment with organizational goals and objectives.

Transcript

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0:00.0	Hello, everybody. My name is Rebecca Parsons, and I'm one of your co-hosts for the ThoughtWorks
0:13.8	Technology podcast. And I'm joined today by my co-host, Ken.
0:20.5	Good morning, everybody. I'm Ken and one of the other regular hosts of the podcast.
0:24.2	And then I'm also joined by two colleagues, one from Bangalore India.
0:28.9	Vibev, would you like to introduce yourself?
0:31.5	Hi, good morning. My name is Weibov. I am the business leader for ThoughtWorks extended
0:36.2	reality offering. And I'm glad to be a part of this podcast.
0:40.3	And then our other guest is from New York.
0:43.8	Shea, would you like to introduce yourself, please?
0:46.8	Yeah, thanks so much for having me on.
0:48.7	My name is Shea, and I lead the technology for their customer experience, design, and product in North America.
0:56.0	Started with ThoughtWorks eight years ago, primarily a developer in the mobile space.
1:00.8	And I've recently kind of transitioned into playing the tech principal role in one of our AR engagements.
1:08.8	Excellent.
1:10.4	So why don't we start there? How did we get into all things AR, VR, VR, XR, MR, MR?
1:20.1	I think it's a long journey for us. We started about four or five years back, and this engagement started with Lenovo.
1:30.3	Lenovo actually interested in making enterprise-grade VR headsets and that is when they reached out to ThoughtWorks to do all things
1:38.3	software to make the A3 device more user-friendly, more efficient.
1:45.0	That's how we got, that was our first gig in the AR universe.
1:52.0	Since then, we also got an opportunity to work with Reese, who's an Australian retailer.
2:04.4	We had certain blips coming away,
2:07.0	and that's when I think a decision was made that we should get into this AR world,
	...

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