YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No | Business

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 31 May 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour! Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset,, Finance, Financial, Personal Finance, Wealth, Stock Market, Scalability, Investment, Financial Freedom, Risk Management, Financial Planning, Business Coaching, Finance podcast, Investing, Saving Learn more about YAP Media's Services - yapmedia.io/

Transcript

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0:00.0	Today's episode is sponsored in part by Factor, Robin Hood, Airbnb, Shopify, Rocket Money, and Indeed.
0:06.5	Eat smart and fuel your wellness goals with Factor. Get started at FactorMeals.com slash Factor Podcast
0:12.3	with CodeFactor Podcast to get 50% off your first box plus free shipping. With Robin Hood
0:18.2	Gold, you can now enjoy the VIP treatment, receiving a 3% IRA match
0:22.4	on retirement contributions. To receive your 3% boost on annual IRA contributions, sign up at
0:28.6	robin hood.com slash gold. Hosting on Airbnb has never been easier with Airbnb's new co-host network.
0:36.0	Find yourself a co-host at Airbnb.com slash host.
0:39.9	Shopify is the global commerce platform that helps you grow your business.
0:44.5	Sign up for a $1 per month trial period at Shopify.com
0:48.3	slash profiting.
0:49.8	Rocket Money helps you find and cancel your unwanted subscriptions,
0:53.5	monitors your spending, and helps lower your bills.
0:56.4	Sign up for free at RocketMoney.com slash profiting.
1:00.2	Attract interview and hire all in one place with Indeed. Get a $75-sponsored job credit at Indeed.com slash profiting.
1:08.1	Terms and conditions apply. As always, you can find all of our incredible deals in the
1:12.6	show notes or at young and profiting.com slash deals.
1:48.5	Hey, Yapfam. Last Friday, I played part one of my interview with Alex Hormozzi, where we got a foundation of his life story and interesting philosophies. Today, you're going to be listening to Part 2. It first went live back in December 2020, but it's still as fresh as ever, because Alex digs into the concept of value and why it's so important for businesses that want to scale.
1:55.2	You'll learn all about Alex's value equation.
1:58.2	He breaks down the four primary drivers of value and shares some of the most
2:02.1	practical sales and marketing strategies from his book. As a marketer and entrepreneur myself,
2:07.9	I study Alex's work on the daily. This is an episode you cannot afford to miss if you want to
2:13.1	charge high rates and get people to say yes. But before we get to it, at Yap Media, we've been experimenting
	...

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