YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 31 May 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast. Connect with Alex: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/ahormozi Resources Mentioned: Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 YAPClassic: Robert Greene on Decoding the Laws of Human Nature: https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/

Transcript

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0:00.0	This episode of YAP is sponsored in part by industrious Kajabi, LinkedIn, Yahoo Finance, and Shopify.
0:07.0	Industries provides flexible, professional, and beautiful workplaces.
0:11.0	Use code profiting to redeem a free week of co-working at industrious
0:14.5	office.com. Kajabi gives you control of your content, brand, and income.
0:19.2	Get a free 30-day trial to start your course at Kajabi.com slash profiting.
0:23.6	Reach top-level decision-makers by advertising on LinkedIn.
0:27.1	Go to LinkedIn.com slash YAP for a hundred dollar credit on your next campaign.
0:31.2	Yahoo Finance is the number one financial destination.
0:35.1	For comprehensive financial news and analysis, visit the brand behind every great investor,
0:40.4	Yahoo Finance.com. Shopify is the global commerce platform
0:45.0	that helps you grow your business.
0:46.0	Sign up for $1 per month trial period
0:48.0	at Shopify.com slash profiting.
0:51.0	As always, you can find all of our incredible deals in the show notes. Hey Yap fam, last Friday I played part one of my interview with Alex Hornozi where we got a foundation of his life story and interesting philosophies.
1:17.6	Today, you're going to be listening to part two.
1:20.8	It first went live back in December 2022, but it's still as fresh as ever because
1:26.3	Alex digs into the concept of value and why it's so important for businesses
1:32.0	that want a scale.
1:33.3	You'll learn all about Alex's value equation.
1:36.3	He breaks down the four primary drivers of value
1:39.2	and shares some of the most practical sales and marketing strategies from his book.
1:43.7	As a marketer and entrepreneur myself I study Alex's work on the daily.
	...

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