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Young and Profiting with Hala Taha  (Entrepreneurship, Sales, Marketing)

YAPClassic: Cathy Heller on Radical Empathy and Finding Work You Love

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.81.3K Ratings

🗓️ 17 March 2023

⏱️ 66 minutes

🧾️ Download transcript

Summary

After enduring a painful childhood with a suicidal mother, Cathy Heller moved to LA at 16 with nothing but a dream to become a rockstar. That dream was almost a reality until her producer, Ron Fare, dropped her because he didn’t think she would make enough money as a musician. After jumping between soul-sucking day jobs that made her unhappy, she found a unique way to exercise her passion for music in a more profitable, fulfilling way. In this episode, Kathy explains why a lack of resources is not an excuse to abandon your dreams, why radical empathy is at the core of every business, and how she manages to make millions working only four hours each day. Cathy Heller is a top podcast host, author, songwriter, and entrepreneurial coach. Her podcast, The Cathy Heller Show, has been featured in Forbes, Entrepreneur Magazine, HuffPost, Inc Magazine, Business Insider, and several times by Apple. Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, blogger Seth Godin, singer-songwriter Jason Mraz, Lisa Simpson actress Yeardley Smith, designer Jonathan Adler, Bobbi Brown Cosmetics founder Bobbi Brown, psychologist Adam Grant, and author Daniel Pink. In this episode, Hala and Cathy will discuss: - Most adults are convinced they have to be unhappy - The opposite of depression is purpose - How messy action builds momentum - Business is relationships, not numbers - How can you implement radical empathy in your business? - How to cultivate deep and beneficial online relationships with your clients - The right way to sell a course online - The endless value of resourcefulness - How will higher education shift over the next few decades? - How to get paid more by working less - And other topics… Cathy Heller is the host of the popular podcast The Cathy Heller Podcast. Each week Cathy encourages thousands of listeners to find more purpose and get paid to do what they love. Cathy’s book, Don’t Keep Your Day Job, was released in November 2019 with Macmillan. It’s filled with inspirational stories from people in her community who have taken control of their life’s journey and goes into detail about how to find the work you’re meant to do, grow your business, and wake up to a life you love. She is a phenomenal coach for creative entrepreneurs and she’s helping people everywhere add their gifts to the world. Cathy often says “purpose is the opposite of depression” and she is truly lifting others to be the happiest version of themselves. Cathy currently lives in LA with her husband and their three daughters. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: The Cathy Heller Podcast: https://www.dontkeepyourdayjob.com/ Cathy’s Website: https://www.cathyheller.com/ Cathy’s LinkedIn: https://www.linkedin.com/in/cathy-heller Cathy’s Instagram: https://www.instagram.com/cathy.heller/ Cathy’s Twitter: https://twitter.com/cathyheller?lang=en Cathy’s Facebook: https://www.facebook.com/cathyhellerbiz/ Cathy’s YouTube: https://www.youtube.com/user/cathyheller?app=desktop Sponsored By: LMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

What's going on, young and profitors?

0:02.5

Registration for my LinkedIn Secrets Masterclass is now live.

0:06.2

You guys may know me as the podcast princess, but I'm also the LinkedIn queen.

0:10.4

I'm one of the top influencers on the LinkedIn platform,

0:12.8

and I've totally hacked the algorithm.

0:14.6

I know it like the back of my hand.

0:16.7

And I also run YAP Media,

0:18.3

which is an award-winning social media agency and the number one LinkedIn marketing agency.

0:23.0

I've created influencers over and over again the last three years.

0:27.0

Now you can learn all the strategies that I use for me and my clients and leverage them

0:31.3

for yourself.

0:32.9

In my LinkedIn Secrets Masterclass, which has raving reviews,

0:36.3

we go over how to develop your personal brand.

0:38.5

I'm going to teach you how to target your audience, how to define your audience,

0:42.6

how to create a visual, compelling brand that actually attracts people and

0:46.4

leverages psychology of design and everything that you do.

0:49.7

I'm going to teach you copywriting hacks, the LinkedIn algorithm,

0:52.9

engagement hacks, and how to convert your following into sales.

0:56.8

Because at the end of the day, we all want ROI from what we're doing on LinkedIn.

1:01.0

If your target audience is on LinkedIn, you need to take my LinkedIn Secrets Masterclass.

1:05.5

So whether you're a corporate professional who wants more job security,

1:08.5

a solopreneur, a freelancer, or an entrepreneur who wants to grow their small business,

...

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