YAPSnacks: Get More Customers, Marketing Experts Share All | Alex Hormozi, Seth Godin, Jay Abraham, Kelly Roach

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 2 December 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Several aspiring entrepreneurs are put off by the idea of marketing: what if people don’t want to buy my services? How do I reach the right customers? How do I keep my customers coming back? In this YAP Snack, we’re chatting with some of the biggest names in marketing - Kelly Roach, Jay Abraham, Seth Godin, and Alex Hormozi - about how to lock in your customers. They break down some of their tried-and-true marketing strategies, like conviction marketing, preeminent business, and targeting a smallest viable audience. They discuss the value of building trust with your customers and why you shouldn’t market your product to large groups of people when you’re just starting out. They also talk about how to position yourself as the leading authority in your field and why that attracts long-term customers. This YAP Snack is a MUST for any young entrepreneurs or people who are considering starting a business. Marketing doesn’t have to be scary! By the end of this episode, you’ll have a better understanding of how to meaningfully market your brand to the people who need it most. Topics include: - Kelly Roach’s Conviction Marketing Pyramid - Diversifying your marketing strategy - Establishing conviction - Permission marketing - Targeting a smallest viable audience - What is preeminent business? - Becoming the top authority in your industry - Alex Hormozi’s Value Equation -And other topics… Sponsored By: More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Slack. With Slack, you can bring all your people and
0:05.9	tools together in one place. It's your digital HQ where you can increase productivity,
0:11.1	enable flexibility and automate workflows. Plus, Slack is full of game-changing features,
0:16.9	like huddles for quick check-ins, or Slack Connect, which helps you connect with partners
0:20.9	inside and outside of your company. Slack. Where the future works, get started at
0:26.9	Slack.com slash DHQ.
0:32.9	Hey everyone, you're listening to YAP Snacks, a series of bite-sized content hosted by me,
0:46.7	Hala Tah-Hop. I want to talk about customers today, YAP Fam. We're going to talk about how
0:51.7	to attract customers for your business. Understanding how to attract the customers that will
0:56.8	be raving fans for your product and service until all their friends is a skill that absolutely
1:02.5	needs to be mastered if you in fact want to be young and profiting one day. I felt inspired
1:08.2	to put on this episode because I just launched my first LinkedIn Secrets Masterclass and
1:12.3	it was a total smash hit. The entire project A to Z was a complete success. We ended up selling
1:18.5	out all 40 seats. I had a gushing first cohort who were giving us amazing reviews and I was
1:24.1	able to attract all of my ideal students and make nearly $50,000 in revenue with an idea that I
1:29.9	thought of less than 30 days ago. I'm really lucky, YAP Fam, because I've become a sales
1:35.9	of marketing guru myself and that's because for the last five years I've been interviewing
1:40.4	all the top experts in marketing and human behavior. They've drastically influenced my approach and
1:46.5	I've learned things here and there. I've made my own strategy based on what I've learned and today,
1:51.9	I'm going to be sharing just a handful of my favorite conversations and takeaway moments with guests
1:57.3	like Kelly Roach, Alex Ramose, Seth Godin and Jay Abraham. So first I think we need to distinguish
2:04.3	the two main types of marketing. There's push marketing and pull marketing. Push marketing
	...

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