YAPSnacks: Starting A Business in 2023 | Part 2

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 27 January 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 1, we discussed generating passive income to fuel your business, testing your business idea before launching it, identifying a viable market for your product, and why you shouldn’t focus entirely on revenue when you’re first starting out. In Part 2 of this YAPSnacks series, you’ll learn more about picking the right price for your product, a simple marketing framework for businesses of all sizes, the five pillars of scaling your business, and how to establish your company’s core values. Featured in this episode are Alex Hormozi, founder of Acquisition.com and Gym Launch and author of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No; Donald Miller, CEO of StoryBrand and author of Business Made Simple; Allison Maslan, founder of Pinnacle Global Network and the world leader in scaling businesses to nine figures; and Darius Mirshahzadeh, author of The Core Value Equation. In this episode, Hala and various guests will discuss: - Solve problems for a specific audience - Vicious pricing cycles vs. virtuous pricing cycles - People ascribe more value to higher-priced commodities - StoryBrand’s unbeatable marketing framework - These 7 things happen in every story - Incorporating storytelling techniques in marketing - 5 pillars of scaling your business - Batching your time to maximize productivity - Using viral and sticky language for your core values - Picking the right core values for your business - And other topics… Resources Mentioned: Alex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031 Donald Miller: Storytelling for Business | E120: https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775 Allison Maslan: Scale Your Business | E170: https://podcasts.apple.com/us/podcast/allison-maslan-scale-your-business-e170/id1368888880?i=1000561549471 Darius Mirshahzadeh: The Core Value Equation | E177: https://podcasts.apple.com/us/podcast/darius-mirshahzadeh-the-core-value-equation-e177/id1368888880?i=1000568710829 LinkedIn Secrets Masterclass, Have Job Security For Life: Go to yapmedia.io/course and use code PODCAST to get 40% off the masterclass! Sponsored By: Shopify - Sign up for a $1 per month trial period at shopify.com/profiting More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Yeah, bam! registration from my February LinkedIn secrets masterclass is now live.
0:05.5	Don't miss the chance to catch this live in-person masterclass taught by me February 22nd to the 23rd.
0:12.3	Get thousands of new followers a month, 10 to 100x your engagement, and convert your following into paying customers.
0:19.5	They call me the podcast princess, but you may not know, I'm also the LinkedIn queen.
0:24.5	Today I'm one of the top influencers on LinkedIn, and I've totally figured out the LinkedIn algorithm.
0:29.8	Learn what took me five years in just two days.
0:33.4	Today I run Yat Media, it's known to me the number one LinkedIn marketing agency,
0:37.3	and I'm behind many of the LinkedIn influencers that you know and love.
0:41.2	Learn the same strategies I used to build their brand to grow your brand today.
0:46.1	You'll learn live from me over two days, and I literally take you from zero to knowing 99.99% more than anyone else about LinkedIn.
0:55.2	I'll help you develop your personal brand, your voice, your visual identity.
0:59.6	I'll teach you everything you need to know about the psychology of design, copywriting,
1:04.3	and I'll walk you through the LinkedIn algorithm and all the engagement hacks you need to know to absolutely dominate on the platform.
1:11.8	And lastly, we'll cover sales strategies to help you become truly young and profiting.
1:16.9	Go to Yat Media.io slash course and use code podcast to get 40% off the masterclass today.
1:23.6	The session is February 22nd to the 23rd.
1:25.6	Act fast. The session is filling up, and I'm capping it at 100 seats.
1:29.6	I'll see you in class.
1:59.6	Hey everyone, you're listening to Yap Snacks, a series of Bite Size content hosted by me.
2:07.6	Hala Taha. This is part two of a two-part series on how to start a business in 2023.
2:13.0	In part one, we covered transitioning out of a regular job to start a business.
2:16.9	We learned about how to test different side hustles and business ideas.
	...

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