5 • 741 Ratings
🗓️ 11 May 2024
⏱️ 53 minutes
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0:00.0 | Everybody, welcome to module two where we're going to be talking about how Google works and bidding |
0:04.8 | effectively. We got Brandon Bateman here with Bateman Collective, and we're doing our PPC |
0:08.6 | master class on PPC, right? You know, I think one of the things that a lot of people are using |
0:15.7 | PPC is a very effective strategy, but not everyone has the experience or the foundation necessarily |
0:22.2 | to get either asking insightful questions or really getting nitty-gritty. |
0:27.7 | We have a high level. |
0:28.5 | We understand how it works. |
0:29.6 | You know, is that yellowish background or the different background, but really how does this |
0:34.7 | work at a deeper level? |
0:37.1 | So let's talk about building a foundation |
0:40.3 | for a high level strategy what are the things that we should be considering what should a business |
0:44.0 | owner that's using PPC be considering yeah the i think there's a ton and really the goal of |
0:52.1 | this episode is to to build that pretty solid foundation. |
0:55.3 | So the thing is sometimes we like to jump straight into strategy. |
0:59.1 | But if you don't understand kind of the basics of how the platform works, then the strategy |
1:03.1 | doesn't make sense. |
1:04.2 | So this is going to be like, I'll openly say this is going to be like, we're going to do six |
1:08.3 | episodes here. |
1:09.0 | And this is the most boring of all those episodes. I'm going try to make it as engaging as interesting as i possibly can yeah but this is |
1:15.5 | this is straight up boring we're going to talk about technology and how it works but it will make |
1:20.2 | all the other ones make a lot more sense right and this is the critical knowledge that a lot of |
1:24.8 | people are missing where they keep on like falling into holes with their PPC strategy. So that's why I'm really excited to do this. So there's going to be |
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