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4.8 • 1.2K Ratings

🗓️ 5 December 2024

⏱️ 24 minutes

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Summary

Introducing Martha Stewart Live at iHeart: “Living is a Limitless Subject Matter.” from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman.

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Martha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a groundbreaking magazine. Beyond those accolades, her wildly successful merchandising business and multi-channel lifestyle company has established her as an innovative mind in business. Bob sat down with Martha for an intimate live recording at iHeartMedia HQ in front of 100 marketing, advertising, and branding executives. Celebrating her 100th book, Martha: The Cookbook: 100 Favorite Recipes, with Lessons and Stories from My Kitchen, this conversation between friends covers the pivotal decisions in Martha’s career and unpacks the guiding philosophy that built an icon.

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Transcript

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0:00.0	You're listening to Math and Magic, a production of IHeart Radio.
0:07.7	And those guys, they actually looked at the July issue that I had prototyped, and they said,
0:12.5	this is fabulous, but what would you do next July?
0:16.1	And I said, well, living is a limitless subject matter.
0:26.8	Thank you. I said, well, living is a limitless subject matter. Welcome to Iheart.
0:29.1	We're doing a live episode of my podcast, Math and Magic.
0:32.4	And we're here celebrating a great friend of mine who has got her 100th book. Congratulations, Martha.
0:42.0	I think I met Martha on about book number two or three. We were trying to remember how long
0:47.8	it's been. She is a podcaster with us, as well as being probably the most famous and
0:52.8	influential lifestyle brand.
0:55.0	Indeed, she is one of those one-word people, Martha.
0:59.9	She is also author, TV host, product creator, and she was even the first self-made female
1:06.3	billionaire.
1:14.3	Martha's life reminds me of that old Chinese proverb.
1:18.5	Those who say it can't be done should not interrupt those who are doing it.
1:24.5	Martha has always been that risk taker who has completely ignored the conventional wisdom and wins again and again and again.
1:26.4	Books catering TV show or magazine.
1:29.7	She was, by the way, even in the Paris Olympics.
1:31.8	Anybody see that?
1:34.0	It's interesting if I think about Martha, and I've known her a long time, why she's so successful.
1:40.1	One, she has this incredible vision, but she also has a tenacity.
1:43.9	And she has a way of bringing new ideas, doing it a different way, but she brings it over the finish line again and again.
	...

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