I feel like another thing that Maureen is really good at that keeps us going is at the end of the week,

she will often look back and reflect on the week on everything that went well in our personal lives

and our professional lives where I'm more the type of person to be like, okay, you know,

we have so much more to do. You know, we got a little bit done on this, but there's so much

left to do. And, you know, just all of the kind of mounting to-do list.

And Maureen will say, no, we had this really incredible launch this week.

We need to, you know, really celebrate that.

And even things with kids, like you made this massive breakthrough with your daughter this week.

You need to celebrate that.

And I think just kind of slowing down and looking at even little things does help keep us going

because we need that positivity in our lives as moms.

Childhood friendships are often the most formative of our lives.

But they change and evolve as we get older and enter different seasons.

Maureen, Anne, and Amanda grew up together.

They've been friends since kindergarten, closest sisters. As adults, their friendships

ebbed and flowed. They went to college. They started careers. They fell in love and got married.

Amanda even became a pretty famous Hollywood actress. Yeah, it's Amanda Seafreed. You may have heard of her.

But then the three women found themselves pregnant with their first babies at the same time. And it was a life change that brought

them closer than ever. That's when they decided to take their commitment to the next level.

They decided that the three of them would start a business together.

As new moms, they saw a hole in the market for beautiful, sustainable toys that kids actually

want to play with. Their homes at the time were carpeted in plastic crap. Over a pandemic Zoom call,

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