I would say this, you're responsible for skill, you're not responsible for will.

And that's how I look at myself is like, I'm responsible to ensure that I have put every

process in place. I've trained on everything. I have drilled people so that they can have the

skill. Does that mean that I'm responsible to make sure that you want to get out of bed? I'd do

this every morning? Fuck no. I don't have time for that shit. It's beyond the scope of my role. Could I? At this point in my career? Probably. Do I want to do that? Fuck, no. That's draining a shit. You all know that

with some of your clients. You're like, oh my God, I know what I'm doing. I'm their fucking cheerleader.

I'm their therapist. No, that will drain the fuck to meet you. My name is Brandon Deion and I own an online guitar school. Oh, that's cool. And in

2024, we did 1.2 mil. I would like to scale to 5 mil, 10 mil. And basically, the reason I'm up here

is you guys recently sent out the $100 million scaling roadmap. Right? So I checked that out. Thank you for making it, by the way.

Of course. So I discovered that I was in stage four of the roadmap. And you guys spoke about niching down, right? Now, I feel like I'm already pretty niched. My students tend to be adult men. They like they started guitar when

they were like young. Then they had to stop, do life, career, kids, that kind of stuff. And then they

get back into it. So my marketing, it speaks to that avatar. But I don't do sales calls. So like

someone, if they want to enroll in my program, they'll just go to a

check out page and buy. Yeah. So I definitely get people that aren't that avatar. Yeah. So I was just

wondering what your thoughts are on that. Basically how to get more of those people and how to get less

of people who are not your avatar? I guess so. And also is it a problem that there are people that

technically aren't my avatar,

but they're still like going to the checkout page and like they want to learn guitar, right?

Yeah. Well, I would say no business only has the exact perfect person ever, right? But when I

think about an avatar, I think of like, are those the people that create the most, that have the

longest, or I would say

the highest lifetime value in the business for you? I would say yes. Okay. So that's what really,

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