What's up guys, welcome back to build.

And today we're going to talk about embracing being misunderstood and disliked as a leader.

The reason I want to talk about this topic today was it is really top of mind for me because,

you know, it's funny is that I, you know, grew and sold my last business over the span of, you know, seven, seven and a half years.

And I remember by the end of it,

I was like, wow, that was so hard. If I don't know how hard it's going to be, like, gosh, would I have

done it again? And I was like, yeah, you know, it's like at the end of the day, you're kind of like,

I would, but you're like, man, it would be tough because you know how hard it was. The way our brains work, right, punishment fades over time. You know, we start and I'm like, God, I'm so excited. I miss having a company. I'm so excited to get into all of this. And, you know,

the first couple of years, I'm like, I was ready for this, I remember this, I love being in the trenches,

I love getting something started. I love going from zero to one, you know, nine years. And so it was invigorating. And as our company

has grown, you know, we've gone this last year from, gosh, I think we ended last year with maybe 27

employees and now we have about 65. There have been different situations that have come up where I'm like,

oh my gosh, I remember why I had such a hard time at different points in building my last company.

And it was really all centered around this theme, which is there's so many times where the right

decision, the best thing to do, the things that we needed to grow our business are things

that cause us to be misunderstood and

disliked, not by the greater public, not by an audience, not by friends, but by our team,

by people who we hire, by people who we invest in, by people who we genuinely want to help,

by people who we pay money every week.

And then we're like, how could it be that I do all these things for this

person and they don't understand or they don't like me? Right. And here's the thing. Leadership is about

making decisions. The best leaders are the best decision makers. Not everyone will agree with those

...