In my inner circle of friends and community, there are very few people like Richard Rudd who have

impacted lives on the scale that he has. He's the author and founder of a system called Gene Keys

that maps out a blueprint not only for your own specific life, but for actually the evolution of humans as a species.

So it's your own specific key based on your time of birth and place, but also keys that you can

drop in and understand the unique challenges and unique gifts and unique possibilities

of where you can go and where collectively

we can go together. This podcast was absolutely fascinating and I can't wait to introduce

Richard Rudd. Before we get started, a word from our sponsors. During my 11year tenure with On It, we created a lot of revolutionary

formulas, none more revolutionary than our flagship Alpha Brain. It's a product that I take

every single day, still to this day. And then after I sold On It in 2021, I came across a particular

ingredient. It's a metabolite of caffeine, which means that it's

something that the body naturally breaks caffeine down into. And it's called parazanthine. And then I found

that ingredient and I said, huh, this is doing a lot of what I wish caffeine would do. But it's not

having the negative effects that I experience with caffeine. It's making me feel more alive, more energized, more clear in my mind, but it's also not sending me down that caffeine roller coaster. And then I said, huh, what if we surrounded this with the best natural ingredients to create a really revolutionary formula and we did it.

And so I created a new company called Correct with a K, housed on correct dot life, called

Correct Energy. And it's absolutely as much of a revolution as Alpha Brain ever was.

Alpha Brain worked on the acetylcholine neurotransmitter designed to give you more focus,

and this works on the dopamine pathway, which is really like the go mechanism for the body.

So whether you're working out, working hard, writing, anything that you're doing, playing

with your kids, correct energy is going to be

an absolute revolution in how you're able to interact with life, with the vim and vigor and

passion that you know is truly you. One of the things about this product is it just feels like

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