Hi, this is Mark Schaefer, author of the content code and you're listening to the

marketing book podcast.

Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

The goal of which is to help you discover new ideas

about what's working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in the show notes at marketingbook podcast.com.

Today I'm joined by Mark Schaefer and we're going to talk about his most recent book, The Content Code,

six essential strategies to ignite your content, your marketing. book, The Content Code, Six Essential Strategies to Ignite Your Content and Your Business.

And stay tuned to learn how you can win one of three autograph copies of the book.

More on that later. Mark Schaefer is a

globally recognized blogger, speaker, educator, business consultant, an author who

blogs at one of the top marketing blogs in the world, businesses grow.com.

Mark has worked in global sales, PR, and marketing positions for nearly 30 years

and now provides consulting services via his firm

Schaefer Marketing Solutions.

Mark has advanced degrees in marketing and organizational development.

He enjoys teaching social media marketing courses and is a faculty member

of the Graduate Studies Program at Rutgers University and has lectured at many universities including Oxford and Princeton.

He's a popular public speaker. I can personally attest to that having seen him speak and has appeared in the Wall Street Journal, New York Times,

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