This is Robbie Kelman Baxter, author of the membership economy, and you're listening to the

Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host, Douglas Burdett, and my goal in this podcast is to help you discover new

ideas about what's working in modern marketing to help make you a more successful marketer.

Don't worry about taking notes. I'm going to do that for you and you can find them at

marketingbook podcast.com. Today I'm joined by Robbie Kellman Baxter, author of the membership economy.

Find your super users, master the forever transaction, and build recurring revenue.

And at the end of the show, I'll tell you how you can win a copy of her book.

Robbie Kelman Baxter created the popular business term membership economy.

She is the founder of Peninsula Strategies, a strategy Consulting firm. Her clients have included large

organizations like Netflix, Survey Monkey, and Yahoo, as well as smaller venture-backed startups.

Over the course of her career, Robbie has worked in or consulted to clients in more

than 20 industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City

Urban Fellow, a consultant at Booz Allen and

Hamilton and a Silicon Valley Product Marketer. Robbie has been quoted in or

written articles for major media outlets including CNN, Consumer Reports,

the New York Times, and the Wall Street Journal.

And she's obviously attracted to schools with extremely successful football programs.

She graduated from Harvard and then earned an MBA from Stanford.

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