Hi this is John Whirlo the author of the automatic customer and Bill to sell you're listening to the marketing book podcast

Welcome to the marketing book podcast helping you keep up with the smartest thinking in the quickly changing field

of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast. I'm your host Douglas

Burdett and my goal in this podcast is to help you discover new ideas about

what's working in modern marketing to help make you a more successful marketer.

Don't worry about taking notes, I'm going to do that for you and you can

find them at marketingbook podcast.com. Today I'm joined by John Warlow, author of the automatic

customer creating a subscription business in any industry.

John Warlow is the creator of the value builder system

where advisors help company owners increase the value of their business.

Previously he founded Warlow and Company, a subscription-based

research business dedicated to helping Fortune 500 companies market to small

business owners. He is a sought-after speaker and popular Inc.com columnist and is also the author of

built to sell creating a business that can thrive without you.

Now in the book John doesn't talk about himself a lot, but there was one part I wanted to quote.

I've started a few businesses in my life.

I've had a radio production business, a design agency, an events company, a quantitative research

business, and a software company.

I'm involved in my second subscription business and while subscription businesses are in many ways

more rewarding than the others, they are also more challenging in many aspects.

...