020 The Marketing Performance Blueprint by Paul Roetzer

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 29 May 2015

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer

https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

Transcript

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0:00.0	This is Paul Rateser. You're listening to the marketing book podcast with Douglas Birdette.
0:06.9	Welcome to the marketing book podcast, helping you keep up with the smartest thinking
0:11.5	in the quickly changing field of modern marketing.
0:14.8	And now here's your host, Douglas Perdette.
0:18.6	Hello, thanks for joining me on the Marketing Book Podcast.
0:21.1	I'm your host, Douglas Per Burdett and my goal in this
0:23.4	podcast is to help you discover new ideas about what's working in modern
0:28.1	marketing to help make you a more successful marketer. Don't worry about taking notes.
0:33.2	I'm going to do that for you and you can find them at marketingbook Podcast.com.
0:39.2	Today I'm joined by Paul Racer, author of the Marketing Performance Blueprint, Strategies and Technologies to
0:45.3	Build and Measure Business Success.
0:48.3	Paul is founder and CEO of PR 2020, an inbound marketing agency based in Cleveland, Ohio.
0:55.0	PR 2020 was the first firm in HubSpot's certified agency partner program which now includes
1:01.9	more than 1500 agencies worldwide.
1:05.0	Paul's first book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy hybrid
1:11.3	marketing agencies like his agency.
1:14.4	Paul frequently speaks at national and international events on the topics of agency
1:18.0	management, content marketing, inbound marketing, marketing measurement and
1:22.0	performance, public relations, social media, and strategy.
1:26.6	He is also the creator of marketing agency insider, a hub for a more open and collaborative agency ecosystem and marketing score a free
1:36.6	online assessment tool and marketing intelligence engine. Paul is also
1:41.1	carrying on a proud tradition here on the marketing book
	...

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