This is Josh Welkman, co-producer of Madman and author of seducing strangers, and you're listening to the

marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast.

I'm your host Douglas Burdett and my goal in this podcast is to help you discover new ideas about

what's working in modern marketing.

Don't worry about taking notes.

I'll do that for you and you can find them at marketingbook podcast.com.

Today I'm joined by Josh Welman or we're going to talk about his new book,

seducing strangers, how to get people to buy what you're selling,

the Little Black Book of Advertising Secrets.

Josh Weltman is a 25-year veteran of the advertising business, a co-producer of the Mad Men television series,

a working creative director, writer, and artist.

In his advertising career, Josh has created ad campaigns for companies like Taco Bell, Doritos, BMW, and Microsoft.

He has created everything from online guerrilla marketing efforts for small clients to national

campaigns for global automotive companies. Josh was part of

Mad Men since the show's first season. He worked closely with the show's writers

and producers to help ensure that Madman accurately depicted the process of creating

ads and servicing clients, and that the show's advertising and business stories played true to life.

He also created most of the original ads seen on the show. Josh, congratulations

on seducing strangers and welcome to the marketing book podcast.

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