026 Marketing Above the Noise by Linda Popky

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 10 July 2015

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky

https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

Transcript

Click on a timestamp to play from that location

0:00.0	This is Linda Popke, author of Marketing of the Noise, and you're listening to the Marketing Book
0:04.6	Podcast.
0:05.6	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the
0:12.3	quickly changing field of modern marketing.
0:15.2	And now here's your host, Douglas Perdette.
0:18.8	Hello, thanks for joining me on the Marketing Group Podcast.
0:21.2	I'm your host, Douglas Per Perdette and my goal in this
0:23.2	podcast is to help you discover new ideas about what's working in modern marketing.
0:27.5	Don't worry about taking notes, links to everything or at marketing book
0:31.3	podcast.com.
0:33.0	Today I'm joined by Linda Popke and we're going to talk about her new book
0:36.4	Marketing Above the Noise, Achieves Strategic Advantage with Marketing that Matters.
0:41.3	Linda Popke is the president of Leverage Two Market Associates, a California-based strategic
0:47.0	marketing firm with clients ranging from small businesses to Fortune 500 companies, and she has been
0:52.1	named one of the top women of influence in Silicon Valley.
0:55.0	Linda is also the author of marketing your career and promoting your nonprofit.
1:00.0	A Classically trained pianist, Linda recently released a CD of classical piano music.
1:06.0	Linda, congratulations on marketing above the noise and welcome to the Marketing Book Podcast.
1:11.0	Thank you, Douglas, it's a pleasure to be here.
1:14.0	Great.
1:15.0	Well, let me just read one excerpt and then we'll ask you to tell the story about how this book
1:19.6	came to be.
	...

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