This is Sean Callahan, co-author of the big data-driven business, and you are listening to the marketing book podcast

Welcome to the marketing book podcast

Helping you keep up with the smartest thinking in the quickly changing field

of modern marketing and now here's your host Douglas Burdett.

Hello thanks for joining me on the marketing book podcast the goal of which is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything we discussed in the show notes at marketingbook podcast.com.

Today I'm joined by Sean Callahan. We're going to talk about the book he is co-authored

with Russell Glass entitled The Big Data Driven Business,

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.

Sean Callahan is the senior manager for content marketing at LinkedIn.

Formerly, he was a marketing director at Bizzo which was acquired by

LinkedIn and he was an editor and reporter at Crane Communications. His

freelance journalism has appeared in the New York Times, the Washington Post, Chicago Tribune, Chicago Sun Times,

Notre Dame magazine, you can tell where he went to college, Salon.com and Sports Illustrated.com.

Sean, congratulations on the big data-driven business and welcome to the marketing book

podcast.

Oh, thanks, Douglas.

I'm really happy to be here.

Thanks for having me.

I want to read one thing from the very beginning of the book.

A quote, the companies that most effectively use big data

to gain insight into their customers and act on that

...