Hey it's David Mereman Scott here. I am so psyched to be a guest on the marketing book

podcast. I'm going to be talking about my book marketing lessons from The Grateful

Daddy, which I co-wrote with Brian Halligan. He's the CEO of HubSpot, and also Bill Walton, the famous

NBA basketball Hall of Famer, wrote the forward to that book. So check in with Douglas and listen to our conversation.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing. And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview

with the author of a new marketing or sales book and which has been

named by Forbes and LinkedIn amongst others is one of the top marketing

podcast don't worry about taking notes you can find links to everything linkable in

this episode's website page at marketingbook podcast.com.

And since I get to read every book featured on the show, if I can recommend a specific marketing

your sales book or any other resource I know of for whatever challenge you're facing, send me in your

Facebook or any other resource I know of for whatever challenge you're facing

send me a LinkedIn connection invite with a message that you're a listener

and I will do my best to get you pointed in the right direction.

My name again is Douglas Burdett.

All right, let's get on with the show.

Today I'm joined by a very special guest, David Mermin Scott,

and we're going to talk about the book he co-authored with Brian Halligan marketing lessons from the

grateful dead what every business can learn from the most iconic band in

history. David Mermin Scott is an internationally acclaimed marketing and sales strategist, author, and

...