#1: Frameworks—The Invisible Structure Behind Every Great Idea
Business Made Simple Podcast
StoryBrand.ai
4.8 • 2K Ratings
🗓️ 6 January 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler?
In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless world-changing ideas and reveal how thought leaders, entrepreneurs, or anyone aiming for more clarity can leverage them. Listen in and discover how to turn your ideas into actionable frameworks that inspire success.
Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. Trusted by thousands of businesses to create clear, effective messaging, it’s your turn to put it to work. Go to StoryBrand.ai to have it write your marketing and messaging assets for you!
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Transcript
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| 0:00.0 | You're listening to the Why That Work podcast presented by storybrand. |
| 0:07.0 | a.I. If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place. |
| 0:13.8 | Every week we unpack why something worked, then give you actionable insights that you can use in your own life. |
| 0:19.4 | Now let's dive in with your hosts, Donald Miller and Kyle Reed. |
| 0:25.6 | Kyle Reed, the first episode of the Why That Work podcast is upon us. |
| 0:28.6 | We're here on an awesome brand new set. |
| 0:30.6 | Yeah. |
| 0:31.6 | One of the reasons we're doing this podcast and talking about best practices and why things worked is just because you and I are always having these conversations. One of the things we realized is in these conversations and why things worked. It's just because you and I are always having these conversations. And one of the things we realized is in these conversations about why things |
| 0:41.0 | worked, that there's a lot of value in these conversations. Yeah. That, you know, it's not just for me |
| 0:46.3 | and you, but for other people to hear as well. Yeah. You know, some of the things I've already |
| 0:49.9 | written down to some ideas for some shows is like, why does TikTok work? Yeah. Have you thought about that? |
| 0:55.1 | I've thought about that from the perspective of social media a lot. |
| 0:58.6 | Yeah. |
| 0:59.6 | I mean, what's funny is immediately when you say, why does TikTok work? |
| 1:03.4 | My brain starts going, starts listing reasons, right? |
| 1:05.8 | And then you want to actually go to artificial intelligence and say, okay, analyze us and |
| 1:09.3 | get all the stories out of that another one is |
| 1:11.0 | like around the office there's a lot of people here who are big fans of like Taylor Swift |
| 1:14.7 | so I'm asking myself we're gonna do a Taylor Swift episode I think we should really yeah well |
| 1:19.6 | it's a good do you even want to go there there's so many landmines I know I feel like I |
| 1:23.0 | people are very touchy and very sensitive you Okay, you tell us what we're going to talk about. Let's transition us out of that. I'm willing to go, but I think we need mediators. I want to talk |
| 1:31.3 | about, and I don't know if you're going to let us do it, but, you know, if we're going to agree to it, |
... |
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