Welcome to episode five podcast edition of $100 million leads. This is a one single

Kahuna chapter cold outreach. This is everything that I learned step by step on how to create

a cold outreach system that ended up creating literally tens of millions of dollars from me

personally because it is what created or transformed Jim launch into a sellable assets. We

went from just being able to run ads to having a cold outbound team that generated over half

of our sales and we had to learn it from absolute scratch. And so rather than you learning

from scratch, let me just give you all the lessons so you can have a big head start.

That's what this chapter is about. I hope you enjoy. And if you really love it,

leave a review. It would mean the world.

Cold outreach. How to reach out to strangers to get engaged leads.

Quantity as a quality all of its own Napoleon Bonaparte. July 2020.

COVID-19 raged. In a matter of months 30% of my customers went out of business.

Protesters filled every platform with hate and anger. Small businesses suffered in silence.

Unemployment skyrocketed. The most tumultuous election ever was upon us. And here we were trying

to generate leads to pay our bills. Employees everywhere and their families depended on it.

All three of my companies at the time Jim launch prestige labs in Allen relied on brick-and-mortar

businesses staying open and they were closed. Brilliant strategy Alex. To make matters worse,

Apple did a software update that crippled our ads. The market was crap. Our paid ads were crap

and I carried the bucket. I ran through worst-case scenarios. How much cash would it take to

keep us afloat? How long do I keep paying people when there's no end in sight? Should I divin

into my personal accounts? Give them a third of my life savings? Half? All of it? What does that say about

me? I had no idea what to do. Early that Saturday morning. I tried to sleep long enough for my

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