Welcome to the game podcast. This is a special edition 100 million dollar leads

audiobook version. The chapter run paid ads part one and run paid ads part two.

This is about making ads, which is part one and monetizing ads efficiently, which

is part two. I've run a lot of ads in my day. I would say it's the primary

channel that I've made the most money from in my life. It's what I feel is I

most native to despite the fact that most of my personal branding

reputation has come from organic content. This is the thing that's made me the

most money. And to this day is probably a thing that makes most of my portfolio

companies money. And so I outline the breakdown of how to structure ads, how I

write copy, how I do call outs, how I get attention, how I how I contrast the

message with the background of the ads. All the little nuances that it just

takes hundreds, hundreds of dollars, hundreds of thousands of dollars, millions

of dollars of mistakes to learn. And this way you can get the lesson without the

scar. I hope you enjoy. Run paid ads part one, making an ad, how to publicly

advertise to strangers, advertising is the only casino where with enough skill

you become the house. July 2013, let's try some Facebook ads for the gym. I

spout it. Sam's eyebrow went up. They don't work. I already tried. Now this was the

brief time between quitting my quote real job and starting my first gym. I

wanted some experience, so I coldly emailed more than 40 gym owners for a

chance to shout at them. Sam was the only one who responded to my pleas for

mentorship. He let me work at his gym with him for minimum wage. I'm forever

grateful for that opportunity. I promise I really think the work I said. Let me

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