Hey guys, welcome to the special collaboration between the game podcast and

$100 million offers the audio book. Today we're gonna talk about offer

enhancers, specifically scarcity and urgency. First off, the difference between

the two. Second off, the ethical ways of using them in business and the unethical

ways of using it, which I highly don't recommend long-term. You'll lose money.

So definitely use it the right way and make more money. That seems like the

best thing to do. Hope you guys enjoy and hey if this podcast has been useful to

you, share it with a friend. You know, I took a year to write this book and it

took me two days to record this audio book for you guys. If it takes you 15

seconds to click share on this and send it to a friend or share it on your

stories, it would mean the world to me and it might even mean the world to

someone else. Section four, enhancing your offer, scarcity, urgency, bonuses,

guarantees, and naming. But wait, there's more. If you ordered today, every

informational in the 90s. May 2019 Arnold Schwarzenegger's home after school

All Stars fundraiser. The line of cars outside Arnold's house was around the

corner and we were in one of them. We were sitting in our Uber when a security

guard with an earpiece, black suit and black sunglasses knocked on the driver's

window. It was like straight out of a movie. The driver rolled down the window,

name Alex and Leila Hermosi. He scanned the list on his clipboard, nodded, then

checked off our names. Great. He said his demeanor transformed from stern to

inviting. Welcome to the fundraiser. Stay in this line. You'll make a left

then security will escort you the rest of the way. The security guard talked

...