$100M Offers Audiobook Part 6 | Ep 584

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 19 August 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Timestamps:

(0:45) - Bonuses

(9:47) - Price-To-Value Discrepancy

(12:51) - Guarantees

(23:07) - Unconditional vs. Conditional Guarantees

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Transcript

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0:00.0	Hey guys, welcome to $100 million offers the audiobook special edition with the game
0:06.2	podcast.
0:07.2	Today, we're going over to chapters bonuses and guarantees bonuses are the thing that
0:10.6	you give on top of the thing you're already selling to get more people to want to buy it
0:14.8	at the same price.
0:16.2	And this is the best thing to do that I've ever had when someone says, Hey, can I have
0:19.1	a discount?
0:20.1	Instead of offering a discount, add more value.
0:21.7	And that's where bonuses come in guarantees are the single greatest way to overcome the
0:26.8	number on obstacle and sales, which is risk.
0:29.4	And so if you have intelligently structured original guarantee, you can unbelievably increase
0:34.9	your sales.
0:35.9	It's staggering when you do it right.
0:37.9	And I know for many of you this, these next two chapters may be the ones that really take
0:42.2	you over the edge and really change things for you.
0:44.2	So I hope you enjoy.
0:45.8	Chapter 13 enhancing the offer bonuses.
0:52.1	It's all gravy, baby.
0:53.9	Play on an old English saying.
0:56.4	I have to give special thanks to Jason Flatland for my renewed appreciation for bonuses.
1:01.1	They are so powerful that they earned an entire chapter.
1:04.3	In this chapter, I'm going to cover what to offer, how to pick them, how to value them,
	...

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