1017: Dean Keyworth: Designing Modern Spaces Fit for Rural Living

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 10 September 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Dean Keyworth: Welcome to a Well-Designed Business. My guest today is Dean Keyworth, founder of Armstrong Keyworth, who recently published a book through the Royal Institute of British Architects called New Country: City Style for Rural Living, that teaches you how to create practical designs that work for country homes and also provide functionality for the modern world. There are so many details in the book that explain how this specific expertise in design impacts rural clients, and why it matters. Beyond this, Dean shares the big picture concept about the value you bring to your clients and the impact you have on their daily lives. LuAnn Nigara and Dean Keyworth's Ah-Ha Moments “The design has to work practically, but it doesn't have to be that radically different. If you're already contemporary, stay contemporary.” -Dean More About Dean Keyworth After a first career in travel marketing for British Airways and Hilton Hotels, Dean Keyworth re-trained with a diploma in Interior Design and set up his own practice, Armstrong Keyworth Ltd in 1997. As well as his client projects, Dean has written for magazines and newspapers in the United Kingdom and Europe on design matters. Following 3 years on the board, Dean was elected as President of the British Institute of Interior Design (BIID) in 2006. In 2017, he was given the prestigious BIID Merit award for services to the industry. His conversion of an 1821 church into a family home received a highly commended award for the ‘best re-use of a Georgian building’ from the Georgian Group in 2021 In December 2022, he published a book, ‘The New Country’ about bringing city sophistication to rural projects. He is currently working on his second interiors book about the changing trends in luxury design. Connect with Dean Keyworth Website Instagram The New Country Book What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Go to Kravet and use code J24 when placing your order! Other Shows: #991 Chloe Bullock: Conscious Design #987 Kate Wood: Discovering and Leaning into Your Niche #971 Vicente Wolf: How to Bring True Artistry into Interior Design

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?
0:11.0	Big news, right?
0:12.5	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.1	Now, the batch designers exhibit is titled the Underground Library,
0:23.7	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.5	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary
0:40.5	surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing
0:49.6	the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries
0:56.0	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.2	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.6	the flat panels for the windows. We used a custom design fabric
1:12.4	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make
1:19.8	a point to visit this inspired space the next time you are in New York City. The exhibition
1:25.0	runs from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:49.8	Welcome. Welcome to a well-designed business.
1:53.7	My name is Luann Nigara, and I'm so glad you found this podcast.
1:59.7	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the
2:02.1	challenges you face in running your interior design business.
2:05.6	I also know that your talent alone isn't enough to ensure your success.
2:10.6	So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,
	...

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