A Well-Designed Business® | Interior Design Business Podcast

Today With Brad Robinson: Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to set themselves apart? Today, I am so excited to welcome Brad Robinson, founder of Bradford Custom Homes & Remodeling to talk about design-build projects, how designers can break in, and the importance of systems and processes to keep everything running smoothly. Also, if you want to learn more about Buildertrend, one of the valuable resources Brad mentioned in this episode, we have a special link for you! Just go to Buildertrend.com/welldesigned and get started! More About Brad Robinson Brad Robinson is the president of bradford custom homes & remodeling, a premier designbuild firm based in Atlanta, Georgia, where he creates luxurious, personalized, and highperforming living spaces. As the founder of six construction-related businesses, Brad's influence extends beyond Atlanta, with multiple companies serving clients regionally and nationwide. Drawing from a rich history rooted in his family's construction business and extensive experience in home renovations, Brad's commitment to quality, sustainability, and client satisfaction has driven the success of his ventures. Above all, Brad is most proud of the teams he has built, each dedicated to delivering thoughtfully designed and expertly crafted homes tailored to each client's unique vision. Connect with Brad Robinson Website Instagram  Facebook  LinkedIn Houzz TikTok YouTube A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service 2025 Business of Interiors Community Summit What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Buildertrend Mydoma Studio Design Trade Service Jude Charles’ Website Other Shows: #542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process #560: Brad Leavitt, AFT Construction: The Design Book #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective #709: Jenny and Ben Slingerland of Black Ink Interiors:The Stages and Decisions to Grow Your Design Business #644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers #724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals AWDB #718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design #516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand

Transcribed - Published: 18 April 2025

Today With Amber Guyton: Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and soon-to-be property investor. LuAnn Nigara and Amber Guyton's Ah-Ha Moments: “I am all about community over competition.” - Amber "You know who doesn't feel imposter syndrome? Actual imposters. They're not worried about imposter syndrome. They're just out here doing." - Amber “Luck is where preparation meets opportunity.” - Amber "Burnout is real and you have to take care of yourself. You can't pour from an empty cup…You have to be just a forever student and remain curious, but that gut feeling? You can't ignore it because that's wisdom." - Amber "When it's a ‘No’ for you, it's not going to be good for either one of you. So you're doing a diservice to both of you…If it's ‘No,’ just get the emotion out of it and recognize something isn't fitting.” - LuAnn More About Amber Guyton Amber Guyton is the owner of Blessed Little Bungalow, an interior design firm based in Atlanta, Georgia. A passionate champion for personal finance, she believes that interior design should not be a luxury reserved for the privileged few and is committed to democratizing the industry one home at a time. A lover of soulful maximalism, Amber has served dozens of clients across the country designing colorful, affordable, and aesthetically pleasing residential and commercial projects. She founded BLB in 2016 after decorating her entire renovated 1948 bungalow in San Antonio, Texas bungalow in less than a week. Since then, Amber’s blog and social media following quickly grew and transformed her former hobby and side hustle into a nationally known brand and business. In 2021, she left her fintech marketing career in San Francisco, California to pursue this dream and take BLB full-time. Connect with Amber Guyton Website Instagram Facebook Pinterest Houzz A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Design Trade Service - Sign Up Today! Designhounds Talks Chicago at The Mart : Business Spark Conference - May  7th! Upcoming Events with LuAnn! Other Shows: AWDB #419: Tobi Fairley- Say No to Busy and Yes to Health, Wealth and Joy AWDB #440: Power Talk Friday: Tobi Fairley: Her Design You Coaching Program AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years AWDB #903: Power Talk Friday: Adam Stevison: Give Your Clients an Interactive, Luxury Experience at the Home Depot Design Center AWDB #993: Libby Langdon: How to Create Long-term Income from Licensing Deals

Transcribed - Published: 15 April 2025

Today With Rebecca Pearson: Welcome to A Well-Designed Business. In today’s on-air strategy session, I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs. Rebecca’s situation might be unique, but it comes down to the same core problem that so many business owners face—how to find the time to create the systems and processes you know you need to make everything else run smoother. LuAnn Nigara and Rebecca Pearson's Ah-Ha Moments: “It’s never going to feel like there's time for SOPs and regular meetings—you have to carve it out, or it just won’t happen.” – LuAnn “We can’t continue to give the same personal touch our clients expect if we don't have clear processes documented.” – Rebecca “You don’t know what you don’t know—so having processes documented ensures consistency, especially through transitions.” – Rebecca “These team meetings aren’t for no reason—a lot of good comes out of them.” – LuAnn More About Rebecca Pearson As Creative Services Director for Waterfield Hill, a family-run investment company focused on the interiors sector, I oversee business growth, design, brand, and marketing across our three subsidiaries—DBSJ, Denne Joinery, and Design I.D. After studying architecture at university, my career has spanned creative services in the interiors sector, working with contractors, consultants, and design studios before co-founding Waterfield Hill in 2022 alongside my father, mother, brother, and husband. Since then, we have strategically expanded our group — acquiring DBSJ in 2022, Denne Joinery in 2023, and Design I.D. in 2024 — with a shared vision: to create exceptional interiors, together. In 2024, we were honoured to be recognised by The Sunday Times as one of Britain’s Top 20 fastest-growing private companies and by Construction News as Fit-Out Specialist of the Year (DBSJ). My current focus is successfully integrating our latest acquisition, Design I.D., an interior design and architectural refurbishment consultancy, ensuring a seamless transition into our group. I thrive in fast-paced environments, bringing clarity and structure to complex challenges, and am dedicated to setting up our businesses for continued success, profitability, efficiency, and growth. Connect with Rebecca Pearson Website A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Design Trade Service - Sign Up Today! 2025 Business of Interiors Community Summit Kravet

Transcribed - Published: 11 April 2025

Today With Noel Gatts: Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery. Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business. LuAnn Nigara and Noel Gatts's Ah-Ha Moments: “We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts More About Noel Gatts HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work. Connect with Noel Gatts Beam & Bloom, Interior Design Studio Website Instagram Noel Gatts, TV/Hosting/Personality Page Website Instagram YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives YouTube TikTok LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Design Trade Service - Sign Up Today! Other Shows: AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue

Transcribed - Published: 8 April 2025

Today With Porsche Williams: Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers. Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creativity thrives when your business operations are optimized” (a money line if ever I’ve heard one)! Today, she shares how delegating tasks leads to a better client experience, more creativity, and more profitability. LuAnn Nigara and Porsche Williams's Ah-Ha Moments: “Your creativity thrives when your business operations are optimized.” - Porsche Williams "Just because it’s on your to-do list doesn't mean you have to be the one checking it off." - Porsche Williams "Clients don’t expect you to handle every detail personally; they expect professionalism, clarity, and consistency in your process." - LuAnn Nigara More About Porsche Williams Porsche Williams is the CEO of The Prototype, a Business Concierge firm dedicated to supporting interior designers, leaders, and entrepreneurs. The Prototype enhances the client experience for interior design firms by handling essential business tasks, allowing designers to focus on their craft. With a team of Client Experience Specialists, they serve clients across the US, Canada, and Australia. The Prototype partners with IDS, ASID, Business of Design, and Business of Home, and was awarded the inaugural ASID Diversity in Design Small Business Grant in 2024. Connect with Porsche Williams Website Instagram LinkedIn Free 30-minute Client Experience Audit for LuAnn Listeners! Plus, LuAnn Listeners will get an exclusive bonus for our self-paced course “The Designer’s Guide to Reliable Lead Generation”! Open for enrollment from today to April 11th! Unlock the Secrets to Successful Discovery Calls The Prototype - Apply To Work With Us Free Resource - The Lead Generation Jumpstart What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Jenny Blake's Concept of Permission Slips Episode

Transcribed - Published: 4 April 2025

Today With LuAnn Nigara: Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode. A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t. Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at different stages in their careers: 🎨 Barbara Ostrom – The "Queen of Show Houses" explains why some rooms bring in clients while others don’t. 🏡 Laura Hodges – Managed an entire Southern Living Idea House and reveals how to juggle a massive project while keeping your business on track. 🛁 Naika Andre – A first-timer who learned, the hard way, what works, what doesn’t, and what she’ll do differently next time. We’ll cover: ✅ The real costs (hint: it’s not just the furniture) ✅ How to make sure a show house actually leads to press and clients ✅ Why marketing yourself is non-negotiable—no one will do it for you ✅ The tight deadlines and fast decision-making required to pull it off If you’re serious about making a show house work for your business, this is the episode for you. And if you want more details, listen to the full interviews with Barbara, Laura, and Naika—links are in the show notes. PLUS: If you’re in NJ, PA, or NY, check out the Mansion in May and Bucks County Designer House, where Hannah Goldberg and Lori Bruno will be showcasing their work. Window Works is honored to be providing the window treatments for both! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Mansion in May Bucks County Designer House & Gardens Other Shows: AWDB #08: Barbara Ostrom: Curtain Up! Thirty Years of Spectacular Showhouse Rooms AWDB #960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse AWDB #1055: Naïka André: Do It Scared – A Designer’s Journey Through Her First Show House

Transcribed - Published: 1 April 2025

Today With Alexander Dornbracht: Today I am joined by Alexander Dornbracht, VP and General Manager of Kallista, a brand renowned for authentic luxury plumbing and brassware. Recorded live from our KBIS podcast booth, Alexander shares how his family legacy in the industry—his grandfather founded Dornbracht—shaped his passion for excellence in design. Alexander reveals why Kallista stands out as a designer-driven luxury brand, explaining that despite its premium positioning, they maintain the personal touch that designers value. He discusses his passion for product development and shares his philosophy: "If you lead with the best possible design product at the highest quality with the best after-sales service, that's a solid foundation to win." Learn about Kallista's engineering innovations, including the industry's thinnest spout and custom stone tubs, plus their evolution from working with small European suppliers to becoming part of the Kohler family while maintaining their distinct luxury identity. Whether you specify luxury products or appreciate exceptional craftsmanship, this episode offers valuable insights into how true luxury brands balance heritage with innovation. LuAnn Nigara and Alexander Dornbracht's Ah-Ha Moments: “We are the brand that can always say yes to the designer vision,” - Alexander Dornbracht More About Alexander Dornbracht Alexander serves as the Managing Director for Kallista, a leading luxury brassware brand in the global bathroom and kitchen space. He built his career within multiple roles in sales and marketing organizations across a variety of industries and holds an intl. MBA from the University of San Diego. His heritage in the kitchen and bath industry has allowed him to grow up with a unique perspective and depth of knowledge, that continues to serve as a strong foundation for leadership and entrepreneurship.​ Alexander found his true passion in the interior design community and is committed to driving industry innovation and evolution in the luxury goods sector.​ Connect with Alexander Dornbracht Website Instagram Facebook Pinterest LinkedIn Houzz What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Other Shows: AWDB: 1069: Live from KBIS 2025: Richard Anuszkiewicz on Elevating Design, Brand Collaborations & Crafting a Successful Career

Transcribed - Published: 28 March 2025

Today With Jessie Surber: In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace her niche now or take a more gradual approach while building her client base, particularly considering her young family. This episode offers valuable insights for designers in smaller markets, those balancing business growth with family responsibilities, and anyone questioning how much to niche down in the early stages of business. LuAnn Nigara and Jessie Surber's Ah-Ha Moments: “Be prepared to be lucky.” - LuAnn Nigara More About Jessie Surber Jessie Surber is the founder and principal designer of Jessie Surber Design, a full-service interior design firm with a passion for British-inspired interiors. Driven by her love of art and craftsmanship, she helps clients create warm and personal homes designed for the way they live. With a background in home renovations and construction, Jessie has a keen eye for detail and a practical approach to transforming spaces. She has worked on full-scale renovations, home additions, and custom design projects, collaborating closely with contractors and artisans to bring her client’s visions to life. When she’s not designing, Jessie loves exploring art galleries, gardening, and spending time with her three children—which fuels her creativity. Connect with Jessie Surber Website Instagram Facebook LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! New blog: Why Niching Your Business is the Smartest Move You’ll Ever Make On Air Strategy Sessions with LuAnn Other Shows: 316: Wendy Woloshchuk: FaceBook: The Primary Marketing Tool for Her Interior Design Business 527: Power Talk Friday: Where Are They Now? Wendy Woloshchuk: Grow Your Business Through Action 840: Jean Stoffer: Work in Harmony Through Every Season of Life

Transcribed - Published: 25 March 2025

Today With Maya Crowne & Price Latimer: In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint. What You’ll Learn in This Episode: ✔️ Why most conventional paints contain plastic—and how that impacts indoor air quality and the environment ✔️ How Maya and Price turned a personal frustration into a thriving business that challenges industry norms ✔️ The power of educating your clients about healthier, smarter alternatives ✔️ Actionable strategies for building a brand that aligns with your values ✔️ How to differentiate your business by identifying gaps in the market LuAnn Nigara, Maya Crowne & Price Latimers Ah-Ha Moments: "We’ve been painting our walls with plastic for decades—without questioning it. Once we realized that, we knew there had to be a better way." – Maya Crowne "If we care about clean beauty, organic food, and air purifiers, why aren’t we thinking about the air we breathe inside our own homes?" – Price Latimer "Innovation starts with frustration. I couldn’t paint my tiny apartment without suffocating—so I started asking why paint has to be this way in the first place." – Maya Crowne More About Maya Crowne & Price Latimer Maya Crowne, CEO and Co-Founder of Alkemis Paint After a successful corporate career, I felt the desire to return to my creative roots and focus on my love of color by creating a paint company that is truly all-natural, non-toxic and sustainable, with the addition of functional wellness benefits. Price Latimer, CCO and Co-Founder of Alkemis Paint Humans currently spend approximately 90% of their time in enclosed spaces. Whether in residential or public settings, we are invariably surrounded by paint products almost every minute of the day and yet are often oblivious to their deleterious aspects. Alkemis Paint was founded because we can—and we must—do better for ourselves and for the planet. It is well-established that colors, nature, and aesthetics can positively influence our mood. Connect with Maya Crowne & Price Latimer Website Instagram Facebook Pinterest LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Other Shows: AWDB #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development AWDB #540: Robin Baron: Strategic Thinking on Product Development

Transcribed - Published: 21 March 2025

Today With Brenda Danso: As an interior designer, you do more than create beautiful spaces—you guide clients through major life transitions, juggle countless responsibilities, and often take on an emotional load that goes far beyond design. But how do you protect your own well-being in the process? In this episode, Brenda Danso, founder of BD Interior Design and mental health expert, shares powerful insights on recognizing burnout, managing stress, and creating environments that promote emotional well-being—for both yourself and your clients. Learn how to set boundaries, navigate emotionally charged client interactions, and design a business that truly supports your mental health. If you’ve ever felt overwhelmed, exhausted, or like you’re constantly running on empty, this conversation is for you. Tune in now and take the first step toward a healthier, more sustainable design business. LuAnn Nigara and Brenda Danso’s Ah-Ha Moments: “Burnout doesn’t always show up as exhaustion. Sometimes it looks like resentment—toward your work, your clients, or even yourself for taking on too much.” – Brenda Danso “Your business should fit into your life, not the other way around. If it doesn’t, you have to step back and ask—what needs to change?” – Brenda Danso “Success isn’t just about how much money you make—it’s about how you feel while making it. If you’re constantly drained and stressed, is that really the business you want?” – LuAnn Nigara “Sometimes we’re so busy pushing forward that we don’t realize we’re running on empty. Taking a pause isn’t failure—it’s what allows you to keep going.” – LuAnn Nigara More About Brenda Danso Brenda Danso, the visionary behind BD Interior Design, brings a unique perspective that intertwines mental health and design. Originally from California, she seamlessly transitioned from a career in mental health therapy to pursuing her true passion for design. Brenda is widely acclaimed for her approachable nature, making her clients feel comfortable and understood throughout the design process. In addition to her design expertise, Brenda has emerged as a trusted figure in the design world. She frequently shares her insights and knowledge as a recognized expert on Cityline TV, where she delves into the intersection of design, well-being, and mental health. With her deep understanding of branding and mental health, Brenda has achieved remarkable success, becoming a source of inspiration for aspiring designers and entrepreneurs alike. Connect with Brenda Danso Website Instagram Facebook YouTube What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Other Shows: AWDB #974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business AWDB #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business AWDB #940: Christine Vroom: An Honest Conversation about Mental Health and the Interior Design Industry

Transcribed - Published: 18 March 2025

Today With Peter and Alex Spalding: Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club. Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin. Peter and Alex are committed to keeping their program simple and supportive for designers—and they’ve built that goal into every step of their process. Today, they’re here to share their story and tell us how Daniel House Club can help you streamline furniture acquisition and remove headaches and hassle from your projects. LuAnn Nigara, Peter and Alex Spalding’s Ah-Ha Moments: "Let's be real, you're a designer, you should be able to design a home, not design a logistics spreadsheet." -LuAnn "What I do like about this is it has given me the ability to be profitable working at a different range. I can do a $300,000 living room for one client and still help someone furnish their home for $25,000 without losing my shirt." -Peter "We look for simple, not easy. Our goal is to make life easier for designers, even if it means things are more complicated for us on the back end." -Alex More About Peter and Alex Spalding We started out like many of you—running a design firm, juggling countless projects, and chasing slim margins. As we scaled, we noticed something surprising: the part of the business that kept our doors open wasn’t our design services—it was furniture sales. That realization changed everything. We decided to rethink the way interior designers source and sell furniture. What if we could simplify it? What if we could make it more profitable? What if we could create a platform that frees designers to focus on their craft instead of chasing vendors and managing endless logistics? That’s exactly what Daniel House Club is today. We’ve streamlined the process of acquiring and reselling furniture so you can spend less time on admin and more time doing what you do best. Whether you’re working on a single room or a full-scale project, our tools and resources are designed to make your business not only run smoother—but thrive. We’re here to make your work easier, your profits stronger, and your clients happier. Connect with Peter and Alex Spalding Website Instagram Pinterest

Transcribed - Published: 14 March 2025

Today With Richard Anuszkiewicz: Welcome to another episode of A Well-Designed Business! Today, we’re diving into the world of high-end kitchen and bath design with the incredibly talented Richard Anuszkiewicz. As an award-winning designer and industry thought leader, Richard has built a name for himself through his innovative approach, brand collaborations, and unwavering commitment to excellence. In this episode, we uncover the key ingredients that set luxury design apart and explore how you can apply these principles to your own business. You’ll learn: The essential elements that define true luxury in design. How strategic brand partnerships can expand your influence and opportunities. The mindset shifts needed to position yourself at the top of your niche. Whether you’re a seasoned designer or just starting to carve out your space in the industry, this episode is packed with valuable takeaways to help you elevate your business. LuAnn Nigara and Richard Anuszkiewicz’s Ah-Ha Moments: "Luxury isn’t just about beautiful products—it’s about crafting an unforgettable experience." – Richard Anuszkiewicz "The details are what define high-end design. From materials to functionality, every element must be intentional." – Richard Anuszkiewicz "Excellence in design is about constantly pushing boundaries, staying curious, and never settling for average." – LuAnn Nigara More About Richard Anuszkiewicz Highlighted as a top industry innovator by Kitchen & Bath Design News for creative talents and business acumen, Richard T. Anuszkiewicz is a recognized North American kitchen and bath design authority. A 2019 NKBA Insider, 2018 Coverings Emerging Leader, 2017 Modenus Top 10 Design Influencer and Washingtonian Style Setter, Richard graduated from Virginia Tech NKBA accredited Residential Design program and is an alumnus of the NKBA Top 30 Under 30 program in 2013. Anuszkiewicz is a respected keynote speaker presenting nationally at premier industry events including: Dwell on Design Los Angeles, Design Chicago, Wanted Design New York, DDA Toronto, KBIS Las Vegas and Orlando. Richard has been highlighted in numerous high-profile publications, such as Vanity Fair, Architectural Digest, Traditional Home, House Beautiful, The Washington Post, The Editor At Large, Robb Report, HGTV and more. He enjoys staying up to date with trends and technologies and most recently he was abroad at Salone del Mobile in Milan, Living Kitchen in Cologne and The London Design Festival. Connect with Richard Anuszkiewicz Website Instagram Facebook LinkedIn A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by: Window Works Excting Windows! Mydoma Studio Duke Renders DTS Kravet Inc What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Join AjMadison Pro today! LuAnn University Intensives - Coming up mid-March! Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!

Transcribed - Published: 11 March 2025

Today With Sandra Funk: Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships. We dive into her philosophy of viewing client partnerships as "mini marriages" that require clear communication, boundaries, and emotional understanding throughout the design journey. Sandra reveals the specific strategies that have made House of Funk so successful, from surprise and delight moments to avoiding nickel-and-diming clients for small changes. As The Interior Design Standard celebrates five years and 1,000 members, Sandra also shares exciting news about evolving her coaching program into a more intentional, curated community for serious designers who want to level up their businesses. LuAnn Nigara and Sandra Funk’s Ah-Ha Moments: “I started looking at it from the client’s point of view. How will it land for them instead of what works for me?” - Sandra Funk More About Sandra Funk Sandra Funk is the founder and CEO of the boutique interior design firm, House of Funk. After 20 years as a luxury designer, Sandra is now a business strategist deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm. Connect with Sandra Funk Interior Design Standard Interior Design Standard Sneak Peek How to Start an Interior Design Business Interior Design Pricing What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Other Shows: #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating #1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Transcribed - Published: 7 March 2025

Today With Sandra Funk: Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships. We dive into her philosophy of viewing client partnerships as "mini marriages" that require clear communication, boundaries, and emotional understanding throughout the design journey. Sandra reveals the specific strategies that have made House of Funk so successful, from surprise and delight moments to avoiding nickel-and-diming clients for small changes. As The Interior Design Standard celebrates five years and 1,000 members, Sandra also shares exciting news about evolving her coaching program into a more intentional, curated community for serious designers who want to level up their businesses. LuAnn Nigara and Sandra Funk’s Ah-Ha Moments: “I started looking at it from the client’s point of view. How will it land for them instead of what works for me?” - Sandra Funk More About Sandra Funk Sandra Funk is the founder and CEO of the boutique interior design firm, House of Funk. After 20 years as a luxury designer, Sandra is now a business strategist deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm. Connect with Sandra Funk Interior Design Standard Interior Design Standard Sneak Peek How to Start an Interior Design Business Interior Design Pricing What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Other Shows: #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating #1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Transcribed - Published: 7 March 2025

Today With Ashley Ross: In this episode of A Well-Designed Business, I sit down with Ashley Ross, the self-taught designer and founder of Muse Noire, to discuss her journey of building a business that defies traditional expectations. Ashley shares how she confidently navigated her second career, blending creativity with strategy to create a design firm that thrives on relationships, bold risks, and staying true to her vision. You’ll learn how to: Build a business with confidence, embracing your unique journey. Focus on the importance of relationships and trust in growing a business. Take bold, aligned risks to create meaningful growth and success. Whether you're a new designer or looking to revamp your approach to business, this episode offers actionable insights and inspiration to help you confidently step into your full potential. LuAnn Nigara and Ashley Ross’s Ah-Ha Moments: “Sometimes when people are having their second act, they fumble around in the beginning, not realizing that they have transferable skills.” — Ashley Ross “You can’t be successful until you have defined what success means to you.” — LuAnn Nigara “Business is about relationships. It’s about how you show up for your clients, how you connect, and how you build trust.” — Ashley Ross “Take your transferable skills and transfer them immediately. Don’t waste time.” — Ashley Ross More About Ashley Ross Muse Noire is a full service design firm with offices in both North Carolina and Texas, yet serving clients throughout the US. We are dedicated to curating contemporary global homes that celebrate culture. Led by founder and principal designer, Ashley Ross, the firm journeys clients to the intersection of their own cultural heritage and Muse Noire’s palatable script of interior wellness. Established in 2019, Muse Noire was born out of Ashley’s desire to create spaces that embrace people of color and make them feel whole when they return home. Recognizing the sacrifices individuals make to fit societal norms, Ashley believes in immersing high-performing BIPOC executives in a timeless and tactile environment where they can truly be seen and heard. Connect with Ashley Ross Website Instagram A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by: Window Works Excting Windows! Mydoma Studio Duke Renders DTS Kravet Inc What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University Intensives - Coming up mid-March! Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Other Shows: AWDB #986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things AWDB #803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You! AWDB #1040: Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire

Transcribed - Published: 4 March 2025

Today With Abby Fitzgerald: Welcome to a Well-Designed Business! In today's on-air coaching session, I'm helping my guest, Abby Fitzgerald of Fitz Haus Interior Design, master the seasonal ebbs and flows of her business–a challenge that every designer faces but few plan for effectively. Today, we're diving deep into creating a strategic roadmap for her year, tackling everything from revenue planning across quarters to building those crucial financial reserves. After years of managing WindowWorks through seasonal cycles, I'm sharing exactly how to prepare for slower months while maximizing the busy ones. If you've ever worried about those predictable slow seasons or wondered how to structure your year for consistent success, this episode is your blueprint for action. LuAnn Nigara and Abby Fitzgerald’s Ah-Ha Moments: "The difference between success and failure with a proven idea isn't about being first - it's about being the one who actually takes action. Success goes to the person who hears the idea and does something with it." - LuAnn Nigara "In business, don't waste time deciding what others are doing. Stay in your lane, build your business with respect, maintain the right cadence, and operate from a genuine place. Don't be a pain in the butt - just do your work authentically." - LuAnn Nigara More About Abby Fitzgerald Fitz Haus is a full-service interior design studio dedicated to bringing beauty, style, and functionality into your home serving clients in Central Pennsylvania. Fitz Haus Interior Design was founded by me, Abby Fitzgerald, with the intention of creating beautiful spaces while providing a first-class customer experience. I have always had a love for design and had the opportunity to design and build my family home, which sparked my creativity and allowed me to showcase my design skills. I have a unique background in marketing, sales and public relations. I spent years in the corporate world before taking the leap to open my own business and pursue my true passion. My husband Kerry and I reside in the small town of Carlisle, Pennsylvania with our three children Ryann, Liam and Ava Grae. When we're not travelling or running to and from soccer games we love spending time at home together. Connect with Abby Fitzgerald Website Instagram  Facebook What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design 2025 Business of Interiors Community Summit - June 23rd and 24th! LuAnn University Intensives - Coming up mid-March! Other Shows: AWDB #453: Carolyn Flannery: Impact Your Pipeline With This One Strategy AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design AWDB #1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Transcribed - Published: 28 February 2025

Today With Eryn Oruncak: Meet Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art. As one of the first designers to achieve SIDC certification in neuroaesthetics, Eryn is leading the way in showing how this cutting-edge science can transform both our industry and our clients' lives. In this episode, Eryn breaks down how neuroaesthetics - the science of how our environment and artwork affect our brain and nervous system - can help designers articulate their value and create more impactful spaces. She shares powerful insights about how our brains process environments, why custom pieces matter on a neurological level, and how understanding these principles can help you win client trust and defend your design decisions. LuAnn Nigara and Eryn Oruncak’s Ah-Ha Moments: "Neuroaesthetics is the way our environment and artwork affect our brain and nervous system." - Eryn  "Neuroesthetics marries your environment to your person." - Eryn “Lighting is a huge element in a room. Light is life…Light makes you pay attention.” - Eryn "You don't have to convince 10 people of this. You don't even have to convince anybody. You just have to let the people know who are already thinking this way, already open to it, that you're the answer." - LuAnn More About Eryn Oruncak Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art, is known for her presentation of fine art paintings and evocative spaces. Eryn believes that the home is the foundation for your life, your work, and your family. One of the first in the design industry to achieve the SIDC Certification, Oruncak applies neuroaesthetic and biophilic principles to her well-crafted rooms and original artwork. The customized residences and offices she designs for her clients result in their enhanced performance and optimized health. As a go-to expert, Oruncak is a global speaker on the subject of neuroaesthetics, the science of how our environment and art affect our brain and nervous system, and is an interior design advisor to trade associations on this relatively new discipline. Her work and expertise have been featured in several publications and media outlets around the world. Connect with Eryn Oruncak Website Instagram LinkedIn Blog What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University Intensives - Coming up mid-March! Free Zoom Annual Conference Preview - February 27th! Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Other Shows: AWDB #569: PTF: Mike Peterson: Leveraging Design’s Influence on Health & Wellness to Increase Your Value Proposition WTFP #260: Disruptor Alert: Life Was Never Meant to Be A Struggle – The Role Window Treatments Play in Our Unconscious Minds

Transcribed - Published: 25 February 2025

Today With Anna Nelson: Today I'm joined by Anna Nelson, a Gallup and ICF certified strengths coach who helps entrepreneurs unlock and unleash their hidden superpowers. Through her diverse background as a marketer, saleswoman, project manager, and business owner, Anna discovered a fundamental truth: success and happiness come from building your business around your authentic strengths. Now she dedicates herself to helping others do the same. In this illuminating discussion, I get my own CliftonStrengths assessment analyzed by Anna as she breaks down how understanding your natural talents can transform client selection, team building, and business operations. Having worked with many interior designers from our community, Anna brings unique insights into how you can leverage your strengths to create a more profitable, enjoyable business. LuAnn Nigara and Anna Nelson’s Ah-Ha Moments: "Don't ever say yes to being on a panel that you don't know your stuff with that thing, because it's just not necessary. You don't serve yourself." - LuAnn "The more confident people doing the things that they are extremely good at, we need that. This world is so hard right now and we need people who are really confident, really good at what they do and who can go out and make a difference in someone's life." - Anna "If you can do your life's work living in your strengths, I mean, that is the home run, right? That is the home run." - LuAnn More About Anna Nelson Anna Nelson is a Gallup and ICF certified strengths coach, who works with entrepreneurs, executives, working professionals, to unlock and unleash their hidden strengths. But that’s not where she started—not even close. She’s been a marketer, a saleswoman, a project manager, and an MBA student. She’s owned multiple businesses, including a boutique handmade undergarment service. (Yes, really. And she can still whip up one heck of a custom bra.) But one day, she realized a hard truth: If you don’t build your career, business, and life around your authentic, natural strengths, there will always be a ceiling on your success…and your happiness. And her natural strength? It's helping other people find theirs, so they can confidently move forward in any area of life. She works with her clients to identify and unleash the superpowers that they didn’t even know they had so they find the confidence, clarity, and affirmation they need to take that next big step forward in life—whatever it may be. Connect with Anna Nelson Website Instagram LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows: #1040: Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire #901: Power Talk Friday: Anna Nelson: The Power of Being a Strengths-Based Entrepreneur #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

Transcribed - Published: 21 February 2025

Today With Abigail M. Horace: Join me this week as I sit down with Abigail M. Horace, founder of Casa Marcelo. As a Black Latina designer, Abigail found herself surprised and frustrated to repeatedly see a lack of representation in the industry, even within a diverse area like New York City. She founded her firm in part to break away from stereotypes and biases—but she also had to navigate significant challenges along the way. Tune in to hear Abigail share her story and her insights on how to thrive and build success in an industry that doesn’t always offer a level playing field. LuAnn Nigara and Abigail M. Horace’s Ah-Ha Moments: “Others need to see people like them doing these things, right? The 10th grader and the 5th grader needs to see designers of color and architects of color and gay architects and all of the things so that they go, ‘oh, there's a place for me here.’” -LuAnn “I feel like we're always silenced in being ourselves or being confident. And so that's something that I'm kind of working on right now—being more confident and being more straightforward with people.” -Abigail More About Abigail M. Horace Abigail M. Horace embarked on her Interior Design journey during her teenage years, inspired by shows like Extreme Makeover: Home Edition. After obtaining her Bachelor’s Degree in Interior Design from the New York Institute of Technology in 2010, she embarked on a distinguished 10+ year career in high-end residential design in New York City. In 2020, Abigail founded Casa Marcelo as a response to creative burnout and a lack of representation and work-life balance in the NYC Interior Design industry. As she transitioned into entrepreneurship, Abigail reignited her passion for Interior Design, infusing her work with boundless creativity and a commitment to superior customer service. Her favorite aspect of design lies in envisioning the potential of a home through meticulous sourcing, particularly at the inception of a project. Abigail draws inspiration from various sources including nature, historical architecture encountered during her travels, and her family. A dedicated wife and mother to two young sons, aged 6 and 2, she cherishes moments spent with her family, indulges in travel, relishes 'me-time', and delights in discovering new music. Connect with Abigail M. Horace Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio: get 20% off your first three months! Jessica Bantom’s book: Design for Identity Black Artisans and Designer’s Guild Lab (BADG) Cooper Hewitt Exhibition Other Shows: AWDB #908 Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1) AWDB #912 Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers

Transcribed - Published: 18 February 2025

Today With LuAnn Nigara: Vision, Intuition & Taking Bold Action in Your Business. 9 years. Over 1,000 episodes. More than 9 million downloads. Today, A Well-Designed Business® celebrates a major milestone—and I could spend this episode reflecting on the journey. But if you know me, you know we’re going deeper than that. This isn’t just a celebration episode. It’s a conversation on vision, intuition, and action—the three pillars that drive every successful business. Over the years, I’ve learned that having a vision isn’t enough. You need to listen to your onside voice, make bold decisions, and—most importantly—act on them. This very podcast is proof of that. So today, I’m sharing: How A Well-Designed Business® started as a vision—and how it grew beyond my wildest dreams. The key difference between hesitation and intuition (and how to know when to act) Why some entrepreneurs stay stuck—and the mindset shift that will move you forward.  My step-by-step process on how I validate my big ideas and turn them into reality This episode is for you if: You’ve had an idea lingering in your mind, but you’re unsure if it’s the right move You struggle to trust your intuition in business decisions You’re ready to stop overthinking and start doing  It’s time to step into your next chapter. Are you ready? What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows: AWDB #1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles!

Transcribed - Published: 14 February 2025

Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust me, you’re going to want to hear this conversation. Amhad shares how he discovered his niche, crafted a brand that speaks directly to his ideal clients, and structured his pricing and processes to keep his business streamlined and profitable. His approach to branding, messaging, and business operations is something we can all learn from—whether you’re working with single men, families, or another market entirely. If you’ve ever thought about narrowing your focus but weren’t sure how, or if you’re looking for ways to make your business run more smoothly, Amhad has so much wisdom to share. In this episode, we talk about: How Amhad identified and refined his niche in the interior design industry The strategies he uses to market his expertise and attract high-level clients Why a clear, upfront pricing structure is key to working with busy professionals The importance of staying on top of your business finances daily How branding and messaging can set you apart and create demand for your services This is one of those conversations that will get you thinking differently about your own business and how you show up for your ideal clients. So, hit play, take some notes, and let’s dive in! More About Amhad Freeman As a black-owned interior design firm based in Chicago and Nashville, Owner Amhad Freeman sets new standards of luxury and elegance with design packages from kitchen and bathroom design, complete home renovations, and complete new-build construction. Amhad’s style is a balanced combination of modern, contemporary and traditional elements where form follows function and where understated elegance conjures a sense of tranquility. Residential designs are entirely tailored to our client’s requirements and needs. AFI focuses on a bespoke and detailed approach aimed at creating elegant, and comfortable homes that never go out of style. Amhad Freeman Interiors believes that a project should be a direct expression of its client’s needs and identity and is passionate about developing a brief into luxury design with a gentlemen’s touch. The aim is to transform client’s homes into bold retreats that are enhanced by exceptional design. Connect with Amhad Freeman Website Instagram LinkedIn Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Metrique Solutions The Profit is a Choice Podcast Other Shows: AWDB 425: Misty Maxey: Niching, Coaching and Pushing Through Fear AWDB #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? AWDB #1014: Power Talk Friday: Michele Williams: Mastery of Your Finances

Transcribed - Published: 11 February 2025

Today With Greg Wyers and Jennifer Points Welcome to a Well-Designed Business. For today’s sponsored episode, I am excited to welcome Greg Wyers and Jennifer Points, president and marketing specialist at Design Trade Service.  Design Trade Services is an exclusive online marketplace for designers created to streamline the sourcing process and let you efficiently shop from 80 different vendors, all in one place. They’ve vetted the products and vendors and created this marketplace, available to designers with no membership fee.  DTS has also created an AI program that can help you find exactly what you’re looking for without wasting time looking through different vendor websites and taking a look at all the available products.  Today, Greg and Jen are sharing everything about DTS, their AI, and how they can help you streamline sourcing for your clients. LuAnn Nigara, Greg Wyers and Jennifer Points’s Ah-Ha Moments: "It’s not just about putting something on a computer screen that works well. You have to understand the needs of both the buyer and the seller. That’s where our decades of experience make all the difference." – Greg "You can want all day from a vendor or a manufacturer, but when they say it can’t happen, someone with your experience knows how to ask in a way that gets a yes. That’s what makes DTS so valuable—it’s solving the pain points for both designers and manufacturers." – LuAnn Nigara “We ultimately think our AI will revolutionize how designers search products for a look for a client.” -Greg More About Design Trade Service Design Trade Services is an exclusive online marketplace where Professional Interior Designers can instantly purchase from Furniture and Home Furnishings Manufacturers at better than typical “to-the-trade” pricing. Membership is free and we're adding hundreds of new products every day. If you are an Interior Designer we have built our business for you. We make your life easier and increase your opportunity to generate revenue. We sell to you - not your clients! If you are a Manufacturer please contact us. We are building a community of Interior Designers that in total represent over $9B in industry sales per year. We would be happy to service your Interior Designer clients at no cost to you. Connect with Design Trade Service Website Instagram Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design

Transcribed - Published: 7 February 2025

Today With Rachel Usher: Hi, welcome to A Well-Designed Business! In this episode, I sit down with an inspiring designer, entrepreneur, and community builder to talk about resilience—both in life and business: Rachel Usher. We dive into the challenges of running a design firm, navigating industry roadblocks, and the power of creating a supportive network. From building a business that can thrive beyond its founder to overcoming personal and professional setbacks, this conversation is packed with real, honest insights. If you've ever felt like you're tackling this business alone, this episode will remind you that you don’t have to. LuAnn Nigara and Rachel Usher’s Ah-Ha Moments: "I need to tell everybody that comes into the room that we can talk about the stuff that you can't find on the internet. You know, we can ask those tricky questions and we can get a direct answer from somebody that you never really would get a one-to-one audience with." – Rachel Usher "I don’t want to come and learn a half-truth. I want to learn the whole truth so I can absolutely duplicate the thing that you already know how to do." – LuAnn Nigara More About Rachel Usher Rachel Usher is founder and Creative Director of Rachel Usher Interior Design. A successful design practice that has recently celebrated 12 years in business. From her Yorkshire studio, Rachel and her team of Interior Architects have worked on multi-million pound projects from Chelsea Pied-à-terre’s to large scale Lake Houses overlooking Lake Windermere. Rachel’s projects have been featured in Living Etc, Homes & Gardens and House & Garden magazines. With a successful career as an Interior Designer under her belt, Rachel formed The Business Of Interiors, a platform that aims to inspire, educate and build a community for Interior Designers. Rachel grows this business at the same time as running her successful design studio. With an aim to build a UK design community, Rachel also launched the If These Walls Could Talk podcast. A podcast that features Interior Designer’s and industry professionals that shares personal business journeys and guidance to its engaged, global audience. Rachel’s podcast is in the top 25% of Interior Design podcasts. Connect with Rachel Usher Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design "The Business Of Interiors Community Summit" Event The Table: The Future of Interior Design in 2025 - Episode 37 Other Shows: AWDB #981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers AWDB #601: Darla Powell: Real Tips to Up Your Social Media Game AWDB #330: Darla Powell: Darla Powell Interiors 18 Months After Opening AWDB #203: Darla Powell – How to Launch an Interior Design Firm WTFP #255: Tim Yurek: The Critical Difference Between Exit Strategy and Succession Strategy WTFP #253: Tim Yurek: Three Disturbing Trends That Put Small Businesses at Risk

Transcribed - Published: 4 February 2025

Today With LuAnn Nigara: As an interior designer, at some point, someone—whether it’s a potential client, a trade partner, or even a stranger at a party—is going to question the value of what you do. They’ll say, “With the internet and so many resources, why does anyone need a designer?” And when that moment comes, are you ready to answer with confidence? In this Power Talk Friday episode, I break down exactly why the world still needs you—why your expertise goes far beyond picking out furniture, why your role is critical in creating functional, meaningful spaces, and how to educate, not defend, your value. This is the pep talk you need when doubt creeps in—whether it’s coming from someone else or from inside your own head. Because the truth is, no amount of Pinterest boards or online shopping carts will ever replace what you bring to the table. Listen in, get clear on your worth, and learn how to articulate it like a pro. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University! LuAnn’s Chairman of the Board

Transcribed - Published: 31 January 2025

Today With LuAnn Nigara: Your business is more than just a source of income—it’s your story, your impact, your legacy. In this episode of A Well-Designed Business, I’m helping you design a business that leaves a lasting impression. Together, we’ll explore: What legacy truly means and why it matters. How to align your mission, core values, and daily actions with your long-term vision. The building blocks of a business legacy: exceptional service, meaningful relationships, and leadership that inspires. Actionable steps you can take today to start shaping your legacy. Whether you’re just starting out or planning your next chapter, this episode is your guide to creating a business that’s remembered for all the right reasons. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University!

Transcribed - Published: 28 January 2025

Today With Ashley La Fond: Are you delivering beautiful spaces that truly work for your clients’ lifestyles? In this episode of A Well-Designed Business, I’m joined by Ashley La Fond, founder of Of Space & Mind, to explore how professional organizers can revolutionize your design process. We dive into the ways Ashley collaborates with designers—like helping clear spaces before a project begins, ensuring every drawer and cabinet works for a client’s unique needs, and even creating a seamless move-in experience. From maximizing function to complementing beauty, Ashley shares how her expertise can enhance your designs and create a truly elevated client experience. LuAnn Nigara and Ashley La Fond’s Ah-Ha Moments: “When beauty and function come together, that’s when clients are not just satisfied—they’re wowed.” – LuAnn Nigara “Pre-planning and clearing a space before a project doesn’t just make the renovation smoother—it helps uncover what truly matters to the client, so the design can reflect their needs.” – Ashley La Fond “Designing a space is about more than making it look good—it’s about creating flow and functionality that fit seamlessly into a client’s life.” – Ashley La Fond “A truly elevated client experience means they can walk into their newly designed home and start living without the overwhelm of figuring out where everything goes.” – Ashley La Fond More About Ashley La Fond Of Space & Mind is a home organization company founded by Ashley La Fond in 2018. Ashley has worked on more than 300 homes and businesses to design and optimize spaces including kitchens, closets, garages, basements, corporate offices, home offices and much more. She believes that a space designed with intention makes room for creativity, productivity, relaxation and wellness. She has worked with many notable clients including: Hannah Bronfman, Brendan Fallis, Mike & Lauren Sorrentino, Rachel Mansfield and Cameron Oaks Rogers. Ashley is a mom of two and currently lives in New Jersey with her family. Connect with Ashley La Fond Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design

Transcribed - Published: 24 January 2025

Today With Naïka André: Today on A Well-Designed Business, I'm talking about show houses with designer Naika Andre, who just completed her first one at the Kingston Design Show House. For years at WindowWorks, I've seen what makes show houses succeed or struggle, and that's why I love Naika's transparency about the entire process. She shares everything—from the real costs and timeline challenges to how she created that stunning red bathroom that had everyone talking. Whether you're thinking about participating in a show house or working on being more authentic in your design business, Naika's journey and her powerful advice to "do it scared" is exactly what you need to hear. Today, she's here to tell us how she did it! LuAnn Nigara and Naïka André’s Ah-Ha Moments: “The power of community is huge. You never know what you can get until you ask. Some people will say no, but many will say yes,”- Naïka André More About Naïka André Principal designer, and CEO of NJA Interiors, Naïka André is an antiques curator, and a world traveler. With a Bachelor of Arts in Interior Design, she embarked on a short-term position with a design firm in India, where she immersed herself in diverse cultures and architecture. This experience laid the foundation for her unique aesthetic. With over a decade of experience working with luxury interior design firms in Connecticut, she launched her design studio. Today, under the NJA Interiors moniker, Naïka approaches every client’s project as an opportunity to discover (and tell) their unique story. She works to form meaningful connections with her clients, knowing that understanding them and how they live deeply is the key to achieving spaces that feel personal and authentic to them and that function ideally for how they live. With over 15 years of design experience, Naïka André’s colorful, edgy designs reflect her global perspective and her vibrant Haitian heritage. Based in Connecticut, Naïka works with clients throughout the US. Her style-forward work and creative design solutions have been featured in Business of Home, Domino, Good Housekeeping, The Strategist, and many more. Connect with Naïka André Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Join Donna Hoffman's 3-Day Business Immersion Workshop Series! - Start on Jan 21st!

Transcribed - Published: 21 January 2025

Today With Hannah Bowyer: Hi, welcome to A Well-Designed Business! In this episode, I’m excited to dive into the world of virtual assistance and automation in interior design with the amazing Hannah Bowyer. We’re exploring how these powerful tools can help designers maximize their efficiency and elevate their client experience. I’ll share insights on leveraging a CRM to streamline your workflow and the importance of outsourcing tasks to free up your time, allowing you to focus on what you do best. Join me as we uncover the keys to success in today’s fast-paced design landscape! LuAnn Nigara and Hannah Bowyer’s Ah-Ha Moments: “Efficiency creates dollar bills.” - LuAnn More About Hannah Bowyer After spending 10 years in the service industry, Hannah decided to step out on a limb and create a business that would support the life she wanted. Initially she began in the general VA space, editing blogs and doing miscellaneous tasks. She quickly realized that interior design was the niche she wanted to be in. With a keen sense for problem solving, she got to work becoming the VDA designers needed. She now owns Hannah Bowyer and Company, a Virtual Design Assistance Agency that supports designers in various aspects of their business; from drawings and renderings, to social media and copywriting, to systems and processes. Over the years she has learned to delegate what doesn’t energize her to make space for what does. Her favorite thing is helping designers comb through the messy backend of their businesses to create clarity and direction. Hannah currently lives abroad with her husband and two children; embracing the freedom and life she’s created. Connect with Hannah Bowyer Website Instagram Resources What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Join Donna Hoffman's 3-Day Business Immersion Workshop Series! - Start on Jan 21st! Other Shows: #950: Overheard: Insights on Hiring Exceptional People #1048: On Air Strategy Session: Melanie Lybrand: Overcoming the Fear of Raising Your Interior Design Rates #149: Brittanie Elms – Founder of My Design Assistant – She Could Be Your Next Employee #871: Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset

Transcribed - Published: 17 January 2025

Today With Jessamy Tsoris: Hi, welcome to A Well-Designed Business! Today I'm thrilled to share my heartfelt conversation with Jessamy Tsoris, an inspiring interior designer who transformed her career after facing unexpected challenges in the graphic design world. Jessamy opens up about her journey from sitting at a desk for hours to discovering her true passion in interior design. We delve into the importance of truly listening to clients, the creative flow that comes when you're in your element, and how to bring your best self to every project. Whether you're contemplating a career change or looking to elevate your design practice, this episode is packed with insights and inspiration. Join us as we explore Jessamy's story and what it means to show up for our clients with enthusiasm and authenticity! More About Jessamy Tsoris Jessamy is the founder of Color Zen interiors. She launched Color Zen in 2009 with intentions to simply offer paint color consulting but much to her delight, the business grew steadily into full-scale interior design. Currently, Jessamy works with a wide variety of local and remote clients on residential and commercial interiors, exteriors and color consulting projects. Fueled by a lifelong, undying love for feel-good design and ambience, Jessamy lives to create transformative spaces for a vast range of style requests and personality types. She has learned so many human lessons from connecting and listening intently to clients and also observing patterns in behavior throughout the interior design process. These observations have sparked laughter, tears, personal reflection and really great conversations with friends. She would love to share some takeaways with you. Connect with Jessamy Tsoris Website Instagram  Services Contact What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio - Get 20% off your first three months Join Donna Hoffman's 3-Day Business Immersion Workshop Series! - Start on Jan 21st!

Transcribed - Published: 14 January 2025

Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! This week, my wonderful friend, productivity coach, and the host of the Small Business Straight Talk podcast, Amber De La Garza, will kick things off with a heartfelt introduction. In this episode, I will guide you through one of our most popular discussions from 2022: focusing on goal setting and the importance of starting the new year with intention. We’ll dive into practical strategies and my personal stories that emphasize excellence in everything you do. Whether you're a long-time listener or tuning in for the first time, this episode is packed with insights that will inspire you to set meaningful and achievable goals for 2025. So, grab your notebook, and let’s get ready to kick off the year on the right foot! Enjoy the show! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob IGNITE Your Interior Design Business Success! Join Donna Hoffman's 3-Day Business Immersion Workshop Series! Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn’s University - Register Now! Other Shows: #463: Sara Lynn Brennan: Package Your Design Services for Profit and Clarity #514: Power Talk Friday: Sara Lynn Brennan: Investing in Your Success #524: Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough #150: Power Talk Friday – Krista Coupar is Back! 5 Steps to Make 2017 Successful! #81: Power Talk Friday- Krista Coupar: Build Your Story and Your Brand #60: Power Talk Friday – Krista Coupar: Managing Work-Life Balance (The Key Questions to Ask Yourself) #607: Project Management with Specific Deliverables and Deadlines #236: Shea McGee of Studio McGee Joins Me Today!!!! #270: Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle #169: Amber Lewis- Keynote Speaker at Design Blogger’s Conference #184: Amber Lewis – Important Business Tips to Run Your Interior Design Firm #515: Jaclyn Marie: Build an Authentic Instagram Following #687: Demetrius Robinson: Show Up & Do The Work #292: Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #397: Power Talk Friday: Where Are They Now?: Cheryl Luckett: Dwell By Cheryl #573: Cheryl Luckett, #BLM: See Something, Say Something

Transcribed - Published: 10 January 2025

Today With LuAnn Nigara: Today on A Well-Designed Business, we’re tackling a scenario every designer knows all too well: when a client’s expectations go completely off the rails. What do you do when the budget doesn’t match the vision, the scope keeps growing, and they want you to manage tasks that were never part of the plan? Whether you’re trying to salvage the project or you know it’s time to walk away, this episode will give you the tools to do it like a pro. You’ll learn: ✅ What NOT to do when it’s time to say no. ✅ How to end the relationship with clarity, respect, and professionalism. ✅ Real-world strategies for handling clients who push beyond scope. If you’ve ever felt stuck in this kind of situation, this episode is a must-listen. Tune in now to learn how saying no can protect your time, energy, and reputation—and how it’s the key to building a well-designed business. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob IGNITE Your Interior Design Business Success! Join Donna Hoffman's 3-Day Business Immersion Workshop Series! Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn’s University - Register Now!

Transcribed - Published: 7 January 2025

Today With Amy Posner: Welcome to a Well-Designed Business. Are you the expert in your business? The one driving conversations? Solving problems? Showing your clients how valuable you are, setting expectations, and running the ship? Or are you an order-taker, following along, being passive, and serving as a yes-man for your clients? Today, I’m joined by Amy Posner, business coach with years of experience helping freelancers and small business owners take control and build stronger, more successful businesses–we’re diving into how to stop being an order-taker and start showing up as the expert. LuAnn Nigara and Amy Posner's Ah-Ha Moments “The more that you own it and the more confident you are and you exude that, the more people are like, okay, great. You're the expert, you're the pro." -Amy “You got to do it easy breezy. Like this is what it is. Whether it's $20 or $20,000 or $200,000. This is what it is. This is just what it is.” -LuAnn More About Amy Posner Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.  Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.  In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty. Connect with Amy Posner Website Instagram  Podcast: Business Badassery LinkedIn Breakthrough Clients Breakthrough Sales Calls Complete Breakthrough Freelancer What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio - Get 20% off your first three months LuAnn University – Registration Open!

Transcribed - Published: 3 January 2025

Today With LuAnn Nigara: As we wrap up 2024, I’m taking a moment to reflect on the lessons, challenges, and wins from this past year—and looking ahead to 2025. In this episode, I share the stories and milestones that shaped my year, the powerful insights I’ve gained from incredible people, and a challenge for you as you step into the new year. Whether you’re celebrating a big win, planning your next move, or simply seeking inspiration, this episode will leave you motivated to embrace excellence, invest in yourself, and create the success you deserve. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Katie Decker Erickson’s Success By Design episode: The Future of Interior Design in 2025 [The Table] A Well-Designed Business® 4-Part Docuseries CFO2GO LuAnn’s University Other Shows: AWDB #996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience AWDB #790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions AWDB #774: Rick Campos: Design Biz Survival Guide Celebrates 4 Years! AWDB #981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur AWDB #1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill AWDB #1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles! AWDB #1004: Power Talk Friday: Announcing Mydoma Studio is Acquired by Studio Designer! Sarah Daniele and Keith Granet AWDB #169: Amber Lewis- Keynote Speaker at Design Blogger’s Conference AWDB #184: Amber Lewis – Important Business Tips to Run Your Interior Design Firm

Transcribed - Published: 31 December 2024

Today With Melanie Lybrand: Welcome to a Well-Designed Business! In today’s on-air coaching session, I’m helping my guest, Melanie Lybrand, conquer an ongoing fear of raising her rates–one that’s so strong it keeps creeping back even after she’s committed to changing it. Today, we’re working through the stories she’s been telling herself and making a tangible action plan to get her over the hump that’s holding her back. LuAnn Nigara and Melanie Lybrand's Ah-Ha Moments “Here’s what you do with fear. The next time you come up with a fee, I want you to come up with it and I want you to add to it. Next time you calculate, you think it's 10,000, you are going to say $11,000, period. You are not passing go, you're not collecting $200, do it, okay? Because here's what I know, somebody that will pay 10 will pay 11.” -LuAnn “If you remember nothing about sales, remember when it truly is about the other person and your actual depth of understanding that you are the answer for that person. You are now in service of them.” -LuAnn More About Jennifer Tokatyan Melanie is the owner of Happy House Interiors, based in Santa Cruz, CA. Even as a little girl she was fascinated by houses and their interiors, but it wasn’t until her 40s that it dawned on her she could make a career out of that passion. After finishing a design program she spent her first 7 years in the field as a kitchen and bath designer. Realizing she wanted to branch out and be her own boss, Melanie started Happy House Interiors in 2023, a boutique interior design firm specializing in eclectic interiors with an emphasis on historical homes. Connect with Jennifer Tokatyan Website Instagram  Facebook  LinkedIn Houzz What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Book a quick intro call with Duke Renders! LuAnn University – Registration Open! Other Shows: AWDB #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

Transcribed - Published: 27 December 2024

Today With NeKeia McSwain: In today’s episode of A Well Designed Business, I sit down with the inspiring NeKeia McSwain, a trailblazer in the interior design industry. NeKeia shares her journey of embracing authenticity and the importance of showing up as your true self in both personal and professional settings. We dive deep into her experiences, discussing the challenges and triumphs she’s faced in an industry that can sometimes prioritize facade over genuine connection. NeKeia emphasizes the value of building supportive circles and the need for emotional intelligence in our interactions, whether with clients, industry peers, or brand partners. Join us as we explore how to navigate the complexities of the design world while remaining true to ourselves. NeKeia's insights remind us that authenticity is not just a personal mantra but a vital element in creating meaningful relationships and successful collaborations. Tune in to discover how you can apply these lessons in your own journey and foster a community where everyone can thrive. More About NeKeia McSwain NeKeia ‘Keia’ McSwain is an award-winning interior designer, product designer, and Principal of NeKeia & Co., a full-service luxury design firm specializing in the marriage of functionality and stunningly custom interiors. Her creative projects often incorporate eye-popping colors and textures that are as unique as each client's. Born in the Southeast and based in Denver, CO, Keia has designed residential and commercial customers across the U.S. Most recently, Keia has furthered her talents in the world of product design with her inaugural collection of handmade leather artisanal lighting called ‘The NeKeia Collection’ for Ngala Trading. She has been prominently featured across the pages of The Wall Street Journal, House Beautiful, Better Homes & Gardens, Architectural Digest, Forbes, and LUXE Magazine to name a few, and was named an Emerging Star by Architectural Digest and People to Watch by Designers Today. An activist and pioneer for diversity in design, Keia serves as the President of Black Interior Designers Inc., the nation’s largest and longest-established organization for designers of color. In this role, Keia uses her voice to elevate those who are traditionally marginalized, particularly black interior designers and aspiring design professionals, through a supportive community that exposes, encourages, and empowers black interior designers with personal and professional growth opportunities. Connect with NeKeia McSwain Website Instagram The NeKeia Collection for Ngala Trading Black Interior Designers Network What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University – Registration Open!

Transcribed - Published: 24 December 2024

Today With Jennifer Tokatyan: Today on A Well-Designed Business, I speak with Jennifer Tokatyan, leadership consultant and partner with Eileen B Hahn. With over 20 years of experience, Jennifer shares her proven 7-step framework for building strong company culture that drives team performance and business growth. Don't miss information about her upcoming LuAnn University course, "Build an Exceptional Team that Gets Results," starting January 2025. LuAnn Nigara and Jennifer Tokatyan's Ah-Ha Moments “Culture matters the moment you have another human being you are interacting with because you are now interdependent on them to execute on the very things you are trying to deliver,” - Jennifer Tokatyan “Once you clarify yourself as the leader and you exemplify that and are consistent, the whole team will follow. And the ones who don't, you can show them the door,” - LuAnn Nigara More About Jennifer Tokatyan Jennifer Tokatyan is a leadership consultant and a consulting partner with Eileen B Hahn. Jennifer has over 20 years of experience in small and large organizations across multiple industries in public, private and nonprofit sectors. She has worked with and for Fortune 500 companies as well as fast-paced entrepreneurial start-ups and Founder-led companies including interior design, hospitality, real estate, apparel, retail, manufacturing, non-profit and more. Jennifer provides leadership, talent optimization, organizational development, strategic HR consulting and coaching to organizations seeking to grow their people and business, deliver on their brand promise, create the culture and environment where its people flourish and achieve exceptional results. She has several active interior design clients across the United States and was on the expert panel at LuAnn Nigara’s Power Talk Friday at High Point Market in October, 2022. Connect with Jennifer Tokatyan Website LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Hiring Toolkit Bundle LuAnn University – Registration Open! Other Shows: AWDB #68: Chad James- “Think Forward” – Employee Management

Transcribed - Published: 20 December 2024

Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! Have you ever faced a business opportunity that made you stop in your tracks? It’s equal parts exciting and terrifying, isn’t it? On this episode, I share a behind-the-scenes look at how I navigated one of those moments. With insights from trusted advisors like Kate O’Hara, I learned valuable lessons that can help YOU handle those big decisions in your business: How to slow down, gather information, and make a thoughtful choice. Why having a network of advisors is a game-changer. How to balance confidence with strategy in decision-making. Listen now for real-world strategies and actionable takeaways. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design The Power Talk Friday Experts books The Making of a Well-Designed Business: The Workshop on January 8th, 2025! Other Shows: AWDB #1042: In Good Company: CEO Conversations with Kate O’Hara: End-of-Year Business Strategies for Designers: Pipeline, Productivity, and Press AWDB #1030: In Good Company: CEO Conversations with Kate O’Hara: Insights and Strategies on Successful Scaling

Transcribed - Published: 17 December 2024

Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! Recently, I listened to Steve Jobs’ biography, and it sparked some big ideas. Steve was more than a tech innovator—he was a master of customer experience, a ruthless prioritizer, and a perfectionist when it came to excellence. In this episode, I’ll reflect on his genius and how we can apply it to our interior design firms. From branding and systems to productivity and storytelling, we’ll cover practical strategies inspired by Jobs and blended with advice from my Power Talk Friday Experts books. By the end, you’ll have a roadmap to simplify, streamline, and succeed in your business. What You’ll Learn in This Episode: Why your customer experience is your brand’s story—and how to control it. How to create systems that simplify your life and delight your clients. Why saying “no” is the key to productivity and growth. The art of storytelling to create emotional connections with your audience. Why excellence is a daily choice that leads to a lasting legacy. Grab your notebook and tune in here! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design The Power Talk Friday Experts books Sandra Funk’s Interior Design Standard Darla Powell’s Instagram for Interior Designers Other Shows: AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” AWDB #803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You! AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

Transcribed - Published: 13 December 2024

Today With Kristin Bartone: Welcome to a Well-Designed Business. What would happen to your business today if something happened with you or a family member that uprooted everything in your life? Would you be able to continue your work. The truth is that even a well-designed business can struggle in life circumstances. My guest today, Kristin Bartone, knows all about that. She’s here to share a story of handling the unexpected—and how she kept her business afloat even when her personal life demanded her entire focus. LuAnn Nigara and Kristin Bartone's Ah-Ha Moments “Trying to focus on the family and being together and repairing the family unit, you know, is really important to all of us. So we’re just focusing on that and then just trying to keep things chugging along.” -Kristin “You've had to get more efficient to do it from a distance. And that's never gonna be a bad thing. The business is never gonna be like, dang it, you made me more efficient!” -LuAnn More About Kristin Bartone Kristin has been around design and home remodeling her entire life. Growing up in a family of seven, she experienced first hand how home renovations improved the quality of life for her and her family! Kristin's namesake firm, Bartone Interiors, is located in Richmond, Virginia and services clients across the country.  Kristin is an experienced leader and advocate for sustainable, timeless design solutions that take a holistic, regenerative approach to space and the idea of home. She champions the idea that every designer should create spaces that are not only aesthetically pleasing but also environmentally responsible, restorative and inclusive. Her approach ensures that each project looks great and feels amazing; reflecting her commitment to creating enduring spaces that resonate with all who experience them. Connect with Kristin Bartone Website Instagram Facebook Pinterest Blog Sustainable Living Magazine (sign up) Bartone Interiors Mission for Sustainable, Restorative Design Bartone Interiors Portfolio What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio - Get 20% off your first three months! LuAnn University – Registration Open!

Transcribed - Published: 10 December 2024

Today With Kate O’Hara: In this episode of A Well-Designed Business, we sit down with Kate O’Hara, CEO of O’Hara Interiors, to discuss effective end-of-year business strategies for designers. As the holiday season approaches and client activity slows, Kate shares actionable tips on optimizing workflow, reconnecting with past clients, creating engaging holiday content, and thoughtful gifting strategies. Whether you’re a solo designer or leading a team, this conversation is packed with insights to help you set your business up for a successful new year. More About Kate O’Hara Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines. Connect with Kate O’Hara Website Instagram Facebook Pinterest Houzz LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University – Registration Open! Other Shows: AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso AWDB #939: Power Talk Friday: Amy Flurry: From Creating Media Opportunities to Creating a Product line; Aloka Home AWDB #323: Amy Flurry: How to Pitch Press and Build Relationships AWDB #108: Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm WTFP #40: Linda Holt: Learn to Take Expert Photographs of Your Window Treatments From Your Smartphone

Transcribed - Published: 6 December 2024

Today With Megan Atkinson: Today with Megan Rose Atkinson of MEGANROSE Interiors, we're discussing one of the most critical aspects of running a successful design business — vendor relationships. Megan shares her journey from wearing a tool belt with leather pants to building a thriving design firm with locations in Michigan and Arizona. With a "cheetah mindset" and philosophy of "whatever you are, be a good one," she breaks down exactly how she approaches these crucial industry partnerships. Megan shares specific strategies for building vendor networks in new territories, managing tough budget conversations, and maintaining strong relationships while staying in your lane. Whether you're just starting out or looking to strengthen your existing vendor partnerships, Megan's practical approach to collaboration offers valuable insights for every stage of business growth. LuAnn Nigara and Megan Atkinson's Ah-Ha Moments “I'd rather have one hard conversation than 10 million terrible conversations along the way.” - Megan “Whatever you are, be a good one.” - Megan More About Megan Atkinson Founder and principal designer of MEGANROSE Interiors, Megan Rose Atkinson is an entrepreneur driven by a passion for home. With an established career in real estate, Megan launched her interior design company in 2020 at the beginning of a global pandemic. At a time when most were closing their doors, Megan was looking to open a new door into the construction and design world. As Principal Designer, Megan oversees all design projects from concept to completion. Megan’s design approach lies in her devotion to creating reflective spaces based on clients’ lifestyles. Megan splits her time in Novi, Michigan with her husband and their three young children and their family home in Scottsdale, AZ. In Megan’s free time she can be found on the soccer sidelines cheering on her kids, browsing a dusty antique store, or teaching at her beloved barre studio. Connect with Megan Atkinson Website Instagram Facebook LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows: 986 Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things #878 Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process #681 Paul Dashevsky: A Proven Process for Vetting Contractors #953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography #14: Malene Barnett Success Secret – Build Relationships #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity #635: Beth Diana Smith: Refining Process in Your Interior Design Business #439: Beth Diana Smith: Client Expectations, Contracts, and Hard Conversations #370: Kesha Franklin: A Different Path to a Career in Interior Design #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business

Transcribed - Published: 3 December 2024

Today With Eileen Hahn: Today on Power Talk Friday, I am joined by my cousin and hiring expert Eileen Hahn, who brings her 30 years of expertise in helping businesses find and retain exceptional talent. After seeing countless design firms struggle with hiring (and making some expensive mistakes myself), I knew we needed Eileen's proven 5-step formula for making outstanding hires. Whether you're building your team or planning your next hire, these simple, actionable steps will transform your hiring process and help you build the dream team your design business deserves. LuAnn Nigara and Eileen Hahn's Ah-Ha Moments “If you do nothing else from this whole process, do an assessment at whatever level that is. Have them do a task you’re going to have them do a week later,” - Eileen Hahn “Ask behavior-based interview questions because the best predictor of future performance is past behavior,” - Eillen Hahn More About Eileen Hahn Best-selling author of The Job You Were Born For: Seven Steps to Align Your Work With Your Life Mission. Influential business consultant who enhances revenue and productivity, while fostering joy and engagement among employees in Fortune 500 companies like Anheuser-Busch, General Motors, Pfizer and over 100 interior design firms. She teaches leaders in these organizations how to hire and lead exceptional employees who bring fire and energy to their work, achieve high levels of performance, generate financial results, and live and work in joy. Connect with Eileen Hahn Website Instagram LinkedIn YouTube Interior Designer Job Descriptions What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Hiring Toolkits For Interior Design Firms Other Shows: #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million #950: Overheard: Insights on Hiring Exceptional People

Transcribed - Published: 29 November 2024

Today With Melanie Zaelich: Welcome to a Well-Designed Business. Many new designers try out consult-based design only to find themselves struggling with scope creep and feeling undervalued.  But my guest today, Melanie Zaelich, runs a thriving consult-only business. She’s a former full-service designer who deliberately chose to transition to this model—and she did so with intention, systems, and processes. Today, she shares how to avoid scope creep, provide clarity, and set boundaries for a successful consult-only design business. LuAnn Nigara and Melanie Zaelich's Ah-Ha Moments “You’ve thought a lot about what you want to do. And that’s what we have to think about. You don't have the itch for the whole, you know, kit and caboodle of projects that last six months or two years till we get this thing done. Others are just so passionately driven to do it—but it’s not where your passion lies. And the thing is, every industry has all of its lanes, and they all need to be filled by people who are talented and passionate about that lane.” -LuAnn More About Melanie Zaelich Melanie Zaelich is an accomplished, award winning interior designer, known for her down-to-earth approach and creativity. As the only interior with a consult-based, à la carte business model in the Twin Cities, Melanie is transforming the way people experience interior design. Connect with Melanie Zaelich Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Digital Course for Interior Designers: Discount Code for LuAnn listeners: LUANNROCKS10 Other Shows: WTFP #284 Melanie Zaelich: Connecting Charitable Giving and Branding to Elevate Your Business and Life AWDB #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

Transcribed - Published: 26 November 2024

Today With LuAnn Nigara: In this week’s episode of A Well-Designed Business, I’m sharing the no-fluff, practical strategies you need to set 2025 up for success. From defining what success truly means for you, to aligning your goals with your current season of life, to building the systems that keep you moving forward—this episode is your blueprint. Whether you’re scaling back or ready to seize new opportunities, it’s time to get intentional. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University - Registration Open!

Transcribed - Published: 22 November 2024

Today With Kelley Gable: Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving clients with homes in both urban areas and coastal Delaware, and how she's structured her team to support this dual-location approach. Kelley offers valuable insights on educating clients about modern coastal design, building strategic partnerships with builders, and creating targeted marketing strategies. We also discuss her hiring process for different roles across her two offices, providing practical advice for growing a design team. Whether you're looking to carve out your own niche or expand your business across multiple locations, this episode offers a wealth of knowledge on positioning your design business for success. LuAnn Nigara and Kelley Gable's Ah-Ha Moments “When hiring, you attract what you put out, so it’s important to attract people who see your vision and what to drink your “Kool-Aid, rather than just hiring too quickly,” - Kelley Gable “Relationship building blocks are the foundation for how you can get into a new market,” - Kelley Gable More About Kelley Gable Owner & Principal Designer, Kelley Gable, was born and raised in Maryland and currently shares her time between the shores of coastal Delaware in Rehoboth Beach and Severna Park, Maryland with her husband and two children. Kelley's distinct style can be described as clean, functional and open. She finds beauty in blending her traditional East Coast roots with a casual California lifestyle inspired by laid-back living. With a background in merchandising and design, Kelley brings her ability to marry style and function in each space. Connect with Kelley Gable Website Instagram  Facebook What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University - Registration Open! Other Shows: #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter #887: Power Talk Friday: Renee Bush: Bringing the Spark Back Into Your Interior Design Business #982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients #987: Kate Wood: Discovering and Leaning into Your Niche #988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design

Transcribed - Published: 19 November 2024

Today With Karen Post: Today with Karen Post, we dive deep into her journey of transforming Home Frosting from a staging company into a thriving interior design firm. Karen shares her experience of making a major business pivot while managing complex personal and financial challenges, including significant business loans and partnerships. As a former member of my Chairman of the Board program, Karen offers candid insights about finding the courage to change direction when your current path isn't bringing you joy, even if you've invested heavily in it. She discusses practical considerations like negotiating flexible lease terms and managing inventory, while also sharing how this business transformation ultimately strengthened both her professional success and personal relationships. This episode is a masterclass in strategic pivoting and the importance of aligning your business with your true passions. LuAnn Nigara and Karen Post's Ah-Ha Moments “You can’t change anybody else, you can just change your reaction to it.” - LuAnn “When [you’re] getting funding, you need to think about the worst case scenario. If the story changes, do these details impact you?” - Karen “When you sign your lease, make sure if you're committing to a big space that you've got flexibility and if you change course, you're not stuck with that.” - Karen More About Karen Post Karen Post – president and lead designer of Home Frosting. Karen is an ever evolving, forever learning entrepreneur. She started her career in visual merchandising, then developed into marketing as an agency owner, international speaker and twice published author and today is an accomplished designer and thought leader. As a design professional she founded Home Frosting as a luxury staging company in 2016 (without any formal training in staging or interiors) and in 2021 pivoted, twirled and found her true happy spot as a top design firm leader in Tampa, Florida. Connect with Karen Post Website Instagram  Facebook  Pinterest  Houzz YouTube What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Kravet Workspace in Basking Ridge, New Jersey LuAnn University - Registration Open! Other Shows: WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell? AWDB #271: Power Talk Friday: Husband & Wife Teams- This Week is LuAnn & Vin Nigara AWDB #973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

Transcribed - Published: 15 November 2024

Today With Lindsay Hunter: Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back? My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that passion into a profitable, thriving niche as the equestrian interior designer. Today, she’s sharing her story—and how niching opened up doors for her that never would have opened up otherwise. LuAnn Nigara and Lindsay Hunter's Ah-Ha Moments “Thank you for inspiring me to niche my business and to put my horse back on my website and be authentic and myself and feel like I can show up to client meetings in my barn boots.” -Lindsay “What’s meaningful and being passionately attached to something are two very different things. When you're really super niched like equestrian design, you can't fake that. You can’t say you’re an equestrian designer when you haven’t even been in a tack room.” -LuAnn More About Lindsay Hunter Lindsay Hunter combines her enthusiasm for interior design with her passion for the equestrian lifestyle to create intentional, inspirational living spaces for people from all walks of life. Past clients appreciate her attention to detail and her ability to bring the best out of any space, no matter how large or small. Lindsay brings a wealth of knowledge, insightful understanding, and elevated scope to every project because she understands why a house should feel less like a building and more like an extension of your life, identity, and passions. Now based in San Diego, CA, interior designer Lindsay Hunter graduated from the University of California, Santa Barbara in 2003 with a Bachelor of Arts in Art History. After an intensive study in art and architecture in Bologna, Italy, Lindsay went on to pursue her studies in Interior Design at Santa Barbara City College where she met the stringent educational requirements necessary to receive her certification in June 2009. Connect with Lindsay Hunter Lindsay Hunter Design Instagram  Luxury Equestrian Network Instagram Magazine What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Kravet Workspace in Basking Ridge, New Jersey Other Shows: AWDB #833 Flashback Friday: Mikel Welch: Be Determined and Get the Job Done AWDB #991 Chloe Bullock: Conscious Design AWDB #987: Kate Wood: Discovering and Leaning into Your Niche AWDB #896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris AWDB #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business AWDB 759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #15: Nancy Ganzekaufer- Niche is Rich

Transcribed - Published: 12 November 2024

Today With Donna Hoffman: Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength. My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls "Success Momentum." Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles' heel, along with strategies for turning these potential weaknesses into strengths. LuAnn Nigara and Donna Hoffman's Ah-Ha Moments “For creative brains, that thing that makes us great at what we do is almost always our downfall in business,” - Donna Hoffman “I could teach you the greatest strategies in business, but if you don't have the fortitude in your constitution to be able to apply them, big whoop. It doesn't amount to anything,” - Donna Hoffman More About Donna Hoffman Despite launching her luxury interior design business during the crushing 2008 recession, this design entrepreneur leads her team to award-winning design across the US, as a 7-figure-sized business. Beyond creative and business acumen, Donna is also a leading Interior Design Business Coach. She specializes in teaching design entrepreneurs to lean into their Creative Nature, unleashing what she calls Success Momentum. “Joined with key revenue-driving-strategic business practices, this combo fuels powerful growth for my designers,” says Hoffman. Donna has also helped thousands of DIY design lovers to beautify their homes through her info-rich online courses. Connect with Donna Hoffman Website Instagram  Facebook  Pinterest  Donna’s Free Guide “Irresistible Sales Lingo For Interior Designer’s Who Want To WOW Clients” What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design BADG & Cooper Hewitt Event Info & Link to Reserve Tickets! Mydoma Studio Other Shows: AWDB #14: Malene Barnett Success Secret – Build Relationships AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity AWDB #635: Beth Diana Smith: Refining Process in Your Interior Design Business AWDB #370: Kesha Franklin: A Different Path to a Career in Interior Design AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success AWDB #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business

Transcribed - Published: 8 November 2024

Today With Ann Kottler: Today with Ann Kottler, we're learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she's established herself as the go-to expert for 7-8 figure new home construction and remodeling projects. In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and creating comprehensive spec books. She reveals how her sales background has been crucial in positioning herself as an invaluable asset to both builders and clients. Ann also offers insights on embracing trades, establishing trust on job sites, and effectively translating complex building information to clients. LuAnn Nigara and Ann Kottler's Ah-Ha Moments “You really need to know your way around a job site. You really need to know how to read a blueprint. You need to understand an electrical plan. You need to understand the HVAC plan. You need to understand the window schedule, all of the things.” - Ann “I'm here to help you and make you look good and make this a positive experience for the homeowner.” - Ann “Your rate goes up because you are getting better. You're worth more” - LuAnn “I'm passionate about this and we're gonna have fun and you're gonna love it when it's done. That's the value that a professional designer provides. But you have to be confident in saying it.” - Ann More About Ann Kottler This Wisconsin girl had big shoes to fill. As a Business graduate from Marquette University in Milwaukee, I knew my dreams went beyond just business and into design. Thus back to school I went to the Illinois Institute of Art where I acquired my Residential Interior Design degree. I’ve been a professional designer for close to a decade now, and it’s been a lifelong passion. I love each and every project from remodeling bathrooms, to helping select materials for gorgeous Lake Geneva vacation retreats. As an interior designer, my goal is to always deliver a space that exceeds client expectations. That includes all phases of a project from concept to installation. My focus is You and our relationship—a relationship which reflects good listening on my part and also building trust so that you know I will deliver something beyond your wildest dreams or hopes. Connect with Ann Kottler Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Kravet Workspace in Basking Ridge, New Jersey Other Shows: AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design AWDB #1018: Power Talk Friday: Connie Whitman: Heart-Centered Strategies to Successful Selling

Transcribed - Published: 5 November 2024

Today With Shayna Pellino: Welcome to A Well-Designed Business. If you're feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you. My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers - about 20 new conversations every month - she's noticed a common thread: many are stuck in Growth Marker 1, doing everything themselves. Today, she's breaking down what it takes to move beyond that stage, sharing her hybrid pricing approach, and most importantly, helping you understand if you're ready for that transition. But here's the thing - before she tells you how to fix it, Shayna emphasizes that you have to be ready for it and actually want it. It's about more than just implementing new systems; it's about fundamentally changing how you operate your business. LuAnn Nigara and Shayna Pellino's Ah-Ha Moments “It really just simply comes down to if you want to run a business, you have to have clean processes and systems so you can step away and they can run themselves,” - Shayna Pellino “There isn’t one technology out there that is going to solve every piece of this process. It doesn't really matter how you get things done. As long as we carve it out, it's consistent, and other people know exactly how it gets done,” -Shayna Pellino More About Shayna Pellino Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner. After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with - from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard. In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution - starting with the design industry. Connect with Shayna Pellino 4Dbiz - Special Offer for Listeners Website Facebook  Client testimonial, Hannah Lowe Interiors Client testimonial, Leone Interior Designs Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio Other Shows: AWDB #923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business AWDB #990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business

Transcribed - Published: 1 November 2024