1019: Susan Hayward & Jillian Hayward Schaible: Adding Small Commercial Design to Your Residential Design Business.

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 17 September 2024

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Susan Hayward & Jillian Hayward Schaible: Today I am joined by Susan Hayward and Jillian Hayward Schaible from Susan Hayward Interiors. With nearly two decades of experience in both residential and commercial projects, this mother-daughter team prioritizes uncovering each client's unique style. Their approach ensures every design, whether for home or business, truly represents the client's personality and needs. They will be sharing how it can be a viable revenue stream, what it’s like working commercial, how to get into it, and everything they learned the hard way. LuAnn Nigara, Susan Hayward & Jillian Hayward Schaible's Ah-Ha Moments “With every job we do, we work very well with the people we work with, so they will become our next referral or point of contact,” - Susan Hayward More About Susan Hayward & Jillian Hayward Schaible In 2006, Susan Hayward began her firm, Susan Hayward Interiors, with the simple philosophy that interior design should reflect the personality and lifestyle of the client, not the designer. Joined by her daughter, Jillian Hayward Schaible, the New England-based mother-daughter team strives to uncover every client’s unique tastes and personal style. After nearly two decades of designing residential and commercial projects, Susan and Jillian approach every design with the needs of the client at the forefront. A central ethos of the firm, Susan and Jillian are dedicated to providing both form and function. As such, the firm believes that it’s not enough for a room to look good, it has to work well and function, too. In addition to their personalized approach, Susan and Jillian believe everyone deserves a beautifully designed space. A testament to their passion for creating accessible beauty, they work with different budgets and have created design service options to ensure cost isn’t a limiting factor in working with professional interior designers. Susan Hayward Interiors brings a homeowner’s dream to life with beautifully curated interior design for all. Connect with Susan Hayward & Jillian Hayward Schaible Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio - get 20% off your first three months Other Shows: AWDB #41: Cheryl Janis: Create Clarity for Your Interior Design Firm and Watch Your Profits Grow AWDB #569: PTF: Mike Peterson: Leveraging Design’s Influence on Health & Wellness to Increase Your Value Proposition AWDB #991: Chloe Bullock: Conscious Design WTFP #275: Bound by Business: Bloomin’ Blinds, Working with Your Brothers WTFP #277: Bound by Business: Fathers and Daughters AWDB#671: Kate Bendewald: High End Commercial Design to Motherhood and Entrepreneurship. AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner AWDB #162: Power Talk Friday – Natalie Norcross – The Dynamic Leader of A Design Partnership AWDB #804: Sherry Schmidt: Closing the Sale in Commercial Interior Design AWDB#276: Judi Kieffer: Steps to Build a Hospitality / Commercial Interior Design Firm

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?
0:11.0	Big news, right?
0:12.5	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.1	Now, the batch designers exhibit is titled the Underground Library,
0:23.7	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.5	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary
0:40.5	surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing
0:49.6	the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries
0:56.0	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.2	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.6	the flat panels for the windows. We used a custom design fabric
1:12.4	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make
1:19.8	a point to visit this inspired space the next time you are in New York City. The exhibition
1:25.0	runs from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:49.8	Welcome. Welcome to a well-designed business.
1:53.7	My name is Luann Nigara, and I'm so glad you found this podcast.
1:59.7	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the
2:02.1	challenges you face in running your interior design business.
2:05.6	I also know that your talent alone isn't enough to ensure your success.
2:10.6	So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,
	...

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