1024: On Air Strategy Sessions: Ciara King: Setting Yourself Apart and Landing Your First Client

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 4 October 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Ciara King: Welcome to a Well-Designed Business. Starting a design business is exciting, but it isn’t easy—especially when that first “real” client doesn’t come easily. My guest for today’s on-air strategy session is in the thick of this tough spot and unsure how to move forward. Today Ciara Robinson, founder of Ville Otis Interiors, joins me for a live coaching session to work through some of the hardest parts of starting a business—positioning yourself, converting leads, and landing that first client. LuAnn Nigara and Ciara King's Ah-Ha Moments “Every one of you wants our homes to feel like us and make us feel good. But there's a little nudge in why you're doing it. And it could be as simple as I used to do it with clothing, but it only lasts for the five hours that you have that outfit on. I wanted it to last your whole day. Whatever it is, there's a way to express that in the website, I'm sure of it.” -LuAnn More About Ciara King I'm Ciara King, proud owner and principal designer at Ville Otis Interiors, a full-service interior design firm nestled in the heart of Northern Georgia. I’m taking a fresh approach to design that sets me apart from the crowd. Rather than chasing the latest trends, my focus is on delving into your distinct personality and preferences to craft a one-of-a-kind space that truly feels like home. I’m not just designing interiors; I’m bringing your authentic self to life in the very walls around you. As someone who wears multiple hats, balancing the roles of a business owner, a wife, and a stepmom to three, I empathize with the desire to return to a relaxing and comfortable home, especially after a demanding day at work, a full day tending to the kids, and everything in between. I believe in doing hard things and achieving the impossible, so allow me to take your vision, elevate it beyond your wildest dreams, and turn it into a reality. When you place your confidence in Ville Otis Interiors, you can expect open and transparent communication, along with a well-defined design process that will make your upcoming project a seamless and stress-free experience! Connect with Ciara King Website Instagram Facebook Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Book a quick intro call with Duke Renders! ASID New Jersey Design Expo on October 8th, 2024 in Bell Works Other Shows: AWDB #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing AWDB #466 Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #362 Breegan Jane: Interior Designer, Podcaster, Entrepreneur AWDB #833 Flashback Friday: Mikel Welch: Be Determined and Get the Job Done AWDB #1010 Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?
0:11.0	Big news, right?
0:12.5	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.1	Now, the batch designers exhibit is titled the Underground Library,
0:23.7	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.5	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary
0:40.5	surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing
0:49.6	the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries
0:56.0	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.2	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.6	the flat panels for the windows. We used a custom design fabric
1:12.4	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make
1:19.8	a point to visit this inspired space the next time you are in New York City. The exhibition
1:25.0	runs from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:49.8	Welcome. Welcome to a well-designed business.
1:53.7	My name is Luann Nigara, and I'm so glad you found this podcast.
1:59.7	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the
2:02.1	challenges you face in running your interior design business.
2:05.6	I also know that your talent alone isn't enough to ensure your success.
2:10.6	So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,
	...

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